Comments on: PR Needs to Tell More Stories and Pitch Less http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/ Ideas for Social Media Strategists, Business Innovators & Disruptors. Sat, 11 Feb 2012 23:33:00 +0000 hourly 1 By: PR Pros Must Help Journalists (and Themselves) More | The PRDoc Blog http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-29523 PR Pros Must Help Journalists (and Themselves) More | The PRDoc Blog Mon, 10 May 2010 21:25:01 +0000 http://www.newcommbiz.com/?p=1176#comment-29523 [...] Anderson’s observations and conclusions are less mainstream, which may be why I remembered them when I read the subsequent article: [...] [...] Anderson’s observations and conclusions are less mainstream, which may be why I remembered them when I read the subsequent article: [...]

]]> By: Lindsay Olson » What the Loss of Thousands of Media Jobs Means for PR http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-28572 Lindsay Olson » What the Loss of Thousands of Media Jobs Means for PR Mon, 11 Jan 2010 19:07:39 +0000 http://www.newcommbiz.com/?p=1176#comment-28572 [...] Edstrom’s digital consulting director, Tac Anderson, recently blogged about the pressure on reporters to compete with bloggers, which can result in “reporters writing re-tweetable headlines which are sometimes misleading or [...] [...] Edstrom’s digital consulting director, Tac Anderson, recently blogged about the pressure on reporters to compete with bloggers, which can result in “reporters writing re-tweetable headlines which are sometimes misleading or [...]

]]> By: tacanderson http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-28552 tacanderson Wed, 06 Jan 2010 21:57:27 +0000 http://www.newcommbiz.com/?p=1176#comment-28552 Jeff, pitching won't ever completely go away but just like any other effective communication it has to be appropriate. The problem is that PR has gotten a little lazy and stopped telling their own story. The irony is that being a better story teller will make their pitches more effective as well. Jeff, pitching won't ever completely go away but just like any other effective communication it has to be appropriate. The problem is that PR has gotten a little lazy and stopped telling their own story. The irony is that being a better story teller will make their pitches more effective as well.

]]> By: tacanderson http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-28553 tacanderson Wed, 06 Jan 2010 21:54:59 +0000 http://www.newcommbiz.com/?p=1176#comment-28553 I agree Pete. The challenge is for companies not to trade trust and authority for short term gain. Something they haven't historically done so well. I agree Pete. The challenge is for companies not to trade trust and authority for short term gain. Something they haven't historically done so well.

]]> By: petevoss http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-28547 petevoss Wed, 06 Jan 2010 02:46:56 +0000 http://www.newcommbiz.com/?p=1176#comment-28547 Marketing, PR, journalism ... They all fall under communications. Historically, the public has relied on journalists to communicate the most authoritative information. Now with the internet, people are finding that there are many avenues to get this info. <br><br>Currently, I think a lot of people label these people as marketers, those as bloggers, those as journalists and those guys as PR. Essentially the lines will blur so much that all of these people will be considered communicators and the strongest, most authoritative, communicators will outlast the others. Marketing, PR, journalism … They all fall under communications. Historically, the public has relied on journalists to communicate the most authoritative information. Now with the internet, people are finding that there are many avenues to get this info.

Currently, I think a lot of people label these people as marketers, those as bloggers, those as journalists and those guys as PR. Essentially the lines will blur so much that all of these people will be considered communicators and the strongest, most authoritative, communicators will outlast the others.

]]> By: Jeff Hora http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-28546 Jeff Hora Wed, 06 Jan 2010 02:06:27 +0000 http://www.newcommbiz.com/?p=1176#comment-28546 Just finished reading a post by Cathy Brooks on Brian Solis' blog about the problem with pitches (<a href="http://www.briansolis.com/2010/01/dissed-by-santa-so-suggesting-resolutions-instead/" rel="nofollow">http://www.briansolis.com/2010/01/dissed-by-san...</a>), so perhaps an early year awareness of the limitations and issues surrounding pitches is gaining some juice.<br>I have always been a big fan of context, which usually means some kind of storytelling, whatever the the medium. The size and nature of the provided context can and should be molded as appropriate, but stories are always more interesting and draw more attention than a "blast" or pitch, IMHO.<br>Thanks for encapsulating it so well. Just finished reading a post by Cathy Brooks on Brian Solis' blog about the problem with pitches (http://www.briansolis.com/2010/01/dissed-by-san…), so perhaps an early year awareness of the limitations and issues surrounding pitches is gaining some juice.
I have always been a big fan of context, which usually means some kind of storytelling, whatever the the medium. The size and nature of the provided context can and should be molded as appropriate, but stories are always more interesting and draw more attention than a “blast” or pitch, IMHO.
Thanks for encapsulating it so well.

]]> By: tacanderson http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-28545 tacanderson Tue, 05 Jan 2010 22:42:34 +0000 http://www.newcommbiz.com/?p=1176#comment-28545 I agree very few companies are to this point yet (and small has little to do with it). I have learned that you only need one executive champion to drive this (often with some sort of a Trojan Horse strategy). A few early wins opens things up wide. I agree very few companies are to this point yet (and small has little to do with it). I have learned that you only need one executive champion to drive this (often with some sort of a Trojan Horse strategy). A few early wins opens things up wide.

]]> By: mbroadhurst http://www.newcommbiz.com/pr-needs-to-tell-more-stories-and-pitch-less/comment-page-1/#comment-28544 mbroadhurst Tue, 05 Jan 2010 22:23:18 +0000 http://www.newcommbiz.com/?p=1176#comment-28544 Tac, interesting thoughts, particularly this: "While these journalists won’t be writing the scandalous behind the scenes whistle-blowing articles, they need to be free enough to go off message and call a spade a spade." Unfortunately, based on my experience, only the most forward-thinking, modern (and small) companies will ever even consider this. Tac, interesting thoughts, particularly this: “While these journalists won’t be writing the scandalous behind the scenes whistle-blowing articles, they need to be free enough to go off message and call a spade a spade.” Unfortunately, based on my experience, only the most forward-thinking, modern (and small) companies will ever even consider this.

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