Procurement v Marketing by Agencies - Marketing 2.0

tags: agency, marketing, ncb, procurement

• While this post on a Ning site (that’s Jen H) is a little old I found the concept interesting.  There is a real rise in procurement negotiating the agency/marketer relationship.  I even know at HP we have agencies to broker certain types of deals for us.  For example, the ebook campaign I concepted, worked out with Jared at Federated Media, then contacted Kristin, who’s a regional HP employee to have Zenith Optemedia, our online media buyer, purchase the media with Federated Media.  There’s always a chance for the intent being “lost in translation”.  And if it wasn’t for that original connection with Jared I think it would have been.
   - post by tacanderson

twitter says…

tags: management, ncb, project, tips

• A cool little guide for simplified project management.  In my MBA program we just went through a project management class.  The class and this article both suggest that the most important part of project management is difining the goals and outcomes and then communicating the progress.
   - post by tacanderson

If you enjoyed this post, make sure you subscribe to my RSS feed!