Does Idaho’s business brand matter?

tags: brand, ibr, idaho, ncb, techboise

• Mike Tomlin has an interesting post over on Idaho Business Review about if a state’s brand matters to business or not.  I would say it absolutley does.  For a state like Idaho we either have to compete on incentives or brand.  In the long run it’s better for the state to attract residents and businesses based on our brand.  The problem is that our state is run by people who care more about their personal brand and what their buddies think of them than what our brand means outside the state.
  This post is cross tagged on both newcommbiz and TechBoise

   - post by tacanderson