Random Thoughts 03/10/2008

Does Idaho’s business brand matter?

tags: brand, ibr, idaho, ncb, techboise

  • Mike Tomlin has an interesting post over on Idaho Business Review about if a state’s brand matters to business or not.  I would say it absolutley does.  For a state like Idaho we either have to compete on incentives or brand.  In the long run it’s better for the state to attract residents and businesses based on our brand.  The problem is that our state is run by people who care more about their personal brand and what their buddies think of them than what our brand means outside the state.
    This post is cross tagged on both newcommbiz and TechBoise

     - post by tacanderson

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About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.
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  • Oliver

    Hi Tac,
    read in IQ about your Menlparc project. Sounds interesting. Any more news on that? When can we move in? ;)

    Regards,

    Oliver Fritsch, Cendesic.com
    ————————————-
    Download my new book “9-Steps to Marketing Success” for a limited time for free here:
    http://www.hp.com/sbso/special/doityourself/ebook.html

  • http://Menlparc Oliver

    Hi Tac,
    read in IQ about your Menlparc project. Sounds interesting. Any more news on that? When can we move in? ;)

    Regards,

    Oliver Fritsch, Cendesic.com
    ————————————-
    Download my new book “9-Steps to Marketing Success” for a limited time for free here:
    http://www.hp.com/sbso/special/doityourself/ebook.html

  • http://www.newcommbiz.com Tac

    Oliver, I think you’re actually referring to the WaterCooler project that I was helping on. That is set to go live and will happily put you in touch with the developer on that.

  • http://www.newcommbiz.com Tac

    Oliver, I think you’re actually referring to the WaterCooler project that I was helping on. That is set to go live and will happily put you in touch with the developer on that.