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Newsvine - TV viewers still down after strike
Good content will always atract an audience. That may just not always be on the networks.
“They could also be bored. Broadcast viewing was already off 7 percent during the last three months of 2007, before the strike’s impact was felt. Several weeks of reruns during the midwinter, when TV viewership is at its highest, really hurt. But the networks were already hurting.
The strike also constricted the networks’ process of developing new material.”
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Communications Planning | davefleet.com
This is a great series on how to put together a communications plan. This is something EVERYONE working in the new media space should know but very very few do.
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Too Many Choices, Too Much Content - ReadWriteWeb
Amen.
“Sometimes it’s just hard to keep up. In this technology-focused niche we all live in there are new applications, new initiatives, and new platforms that spring up every day, not to mention constantly breaking news that fills our RSS readers. Take a day off and you’re behind.”
“It’s hard to say. Early adopters are not going to stop playing with every new service, but it’s clear that we’re getting to a point where tools that centralize, aggregate, but most importantly filter our content are going to be the ones that win out.”
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