New Comm Biz

• Social Media is about being Tactically Strategic » Conversations Matter: Bridging the Social Media Gap

  This is my most recent post on Conversations Matter. I firmly believe that there is a lack of marketing people (especially at large companies) that are Tactically Strategic. There are many people who are one or the other and I think this leads to the social media failures we see.

  tags: social media, conversions matter, marketing, strategy, NCB

• Farewell Vince, HP’s #1 blogger - Marketing Impressions

  Here’s my most recent post on Marketing Impressions. Wishing Vince farewell and sharing some of my insights in helping to build HP’s most succesful blog.

  tags: HP, LaserJet, blogs, marketing, NCB

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