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Jaffe Juice: Is it time to phase out the creative function?
One of the best posts from Joe in a while. I think (I always do) that new business models for agencies are going to drive some of the best innovations in the industry we’ve ever seen.
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BBDO Becomes Sales Force for HP Printers - Advertising Age - News
This is indeed interesting. I really don’t know what to think of it yet. I’ve been out of the office w/ school so I haven’t heard any official internal announcements yet. Ron Coughlin, our new VP of Marketing for IPG is a consumer ad guy so this makes sence. I need more details before I make up my mind on this.
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HP Press Release: HP Signs Strategic Marketing Agreement with Omnicom
Here’s the official press release on this. I have a lot more questions than answers. Time to do some snooping around.
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Ad Age updated the article.
Coughlin is a very smart, strategic marketer. This could be a strong opportunity.
K,
Thanks for the heads up about the AdAge article. I totally agree that this could be huge. But as they say the devil’s in the details and I’m still trying to figure out what those details are.