I know, you’ve probably have heard social media marketing and reverse-engineering many times over. In fact, I would not really blame you if you’ve heard these terms repeated so many times that you’re under the impression that they do not mean much of anything. After all, if somebody keeps hearing the word love on the radio and hear it in song after song after song, soon enough, people get annoyed and they start avoiding the word. Believe me, I can see where you’re coming from but you have to understand that if you truly want to succeed in the dog-eat-dog world with social media marketing, you really have to wrap your mind around the concept of reverse-engineering. There’s really no other way around this because the essence of effective social media marketing is to figure out what to talk about and how to talk about it. That is the essence of effective and successful social media marketing.
I know that’s kind of a bit of a downer and anti-climactic, but this is the absolute truth. A lot of people are under the impression that social media marketing involves some sort of secret weapon, secret type of content or tool that other people don’t have access to. They are more than welcome to think along those lines, but the reality is social media marketing is actually simpler than people think. It really all boils down to building on other people’s success. No more, no less. There, the cat is out of the bag. The secret is out. It’s not much of a secret because it’s out in the open. Believe me, nine out of ten social media marketers, regardless of whether they’re veterans or wet behind the ears, fail because they lose sight of this basic truth.
You have to remember that your audience members or your target audience are not that complicated. They know what they like. They hang out already on certain social media platforms. They’re not all that complicated and definitely not mysterious. In fact, in many cases, if you study them long enough, they’re actually screaming for you to market to them. I know it’s hard to believe and you’re probably thinking that I’m pulling your leg but it’s the absolute truth. People don’t get done. Your competitors are basically taking wild shots and sometimes hitting the mark. But in most cases, they miss. These people are hungry, desperate and saying: “Pay attention to me, look at me, I have these problems. Please, anybody, everybody, answer my question.”
There’s a sense of desperation there but, unfortunately, unless you know where to look and unless you use the right content, you’re going to fail. This is why reverse-engineering is so awesome. If anything, it gives you a head start by knowing what your competitors are already doing and how those efforts are connecting with your target audience members, you get a head start. You’re not starting from scratch or day zero. Instead, you have some information you can compare your efforts to. This saves you a tremendous amount of time, effort and money. So do yourself a big favor by reverse-engineering your competition. Let them do your homework when it comes to social media marketing. Pay attention to patterns, connect the dots and come up with a grand and a unified theory of the things that are going on in your niche. Keep playing around with that theory until it reflects reality more closely. Keep testing that theory. The more time you put into this, the higher the chance that you will eventually get the success that you are looking for. That is the bottom line.
None of this means that this is going to be a cakewalk, easy and that you can neglect to do your homework. You still have to roll up your sleeves and invest the right amount of blood, sweat and tears to make this take off. The good news is if you study your competitors long enough, the amount of investment assets like blood, sweat and tears that you have to pour into this project, would be much less. In fact, if you try this enough times, you won’t have to put in that much for you to swing that bat and hit that ball right out the park.