SCVNGR is on a tear these days. Talk about geolocation gaming. SCVNGR is partnering with AskMen Magazine and PlayStation for the release of Gran Turismo 5. AskMen magazine (one of those glossy paper things) is tapping SCVNGR to turn the streets of San Fransisco into a race/scavenger hunt. You can read the official release here and visit the microsite to register.
Fans participating in the scavenger hunt will be required to complete a variety of tasks — snap a photo of a specific landmark, send text messages answering questions, scan a bar code or post to a social network — and the Grand Prize Winner will take home a Le Mans Membership to Club Sportiva, offering inside access to drive the hottest sports cars around