Comments on: Social Media Should Not be Housed. No One Owns it.

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Being Trustworthy Isn’t About Feeling Good, It’s Smart Business — Tue, 26 Jan 2010 16:36:18 +0000

[...] Social Media Should Not be Housed. No One Owns it. (newcommbiz.com) [...]

By: Pepsi Drops the Super Bowl for Social Media

Pepsi Drops the Super Bowl for Social Media — Wed, 23 Dec 2009 18:47:00 +0000

[...] is sad to me because I don’t think anyone owns social media. Each discipline brings it’s own unique perspectives and strengths to social [...]

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Top 5 Predictions for the Next 5 Years in Business Social Media — Mon, 21 Dec 2009 21:09:12 +0000

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By: New Comm Biz » The Future of HR and Social Media: Facebook Connect?

New Comm Biz » The Future of HR and Social Media: Facebook Connect? — Tue, 08 Dec 2009 17:51:47 +0000

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By: links for 2009-10-23 « Ex Orbite

links for 2009-10-23 « Ex Orbite — Sat, 24 Oct 2009 07:12:32 +0000

[...] New Comm Biz Â» Social Media Should Not be Housed. No One Owns it. (tags: socialmedia enterprise20 ownership howto organization) [...]

By: Danny Brown

Danny Brown — Wed, 21 Oct 2009 18:11:10 +0000

Ha, great minds indeed Tac

Spot-on post and if anyone does “own/control” social media for businesses, it's the consumers that define how you act in the space.

By: Chris Kieff

Chris Kieff — Wed, 21 Oct 2009 17:40:05 +0000

This is a great post and I heartily agree. In my blog last month I wrote about how Social Media should be housed in HR http://bit.ly/m7DM5 What I was saying is the same thing you're saying here. No one department should own social media.

But I think it goes even further than that. Too many in Marketing and PR feel they can some how control it. But it's like smoking, people are going to do it if they want to and there's little you can do to stop them. Understanding that and working the issue from that direction will give you a much better approach to dealing with it.

Chris

By: tacanderson

tacanderson — Wed, 21 Oct 2009 08:36:39 +0000

I like that. Chris Brogan said at BlogWorld that social media was the new dial tone.

By: jillanderson

jillanderson — Wed, 21 Oct 2009 08:22:15 +0000

WOW…..what more can I say? I agree completely….Social Media should be/ needs to be integrated across all facets of the business. It's the crumbled pieces of the pie becoming whole again. P.S. I love the Crowded House photo. Perfect.

By: tacanderson

tacanderson — Wed, 21 Oct 2009 07:28:48 +0000

For right now Communications is the best term to describe what I'm talking about but I by no means am envisioning “everything.”

I think the move you mentioned to broader business categories like “social business” and Communications is driven by two factors that are not mutually exclusive: Money (firms want a bigger piece of the pie and individuals want stable careers), and Org/Process Reinvention. Because of the shifts I mentioned in this post earlier, many firms, WaggedEd included, are starting to realize that we can no longer be effective working within broken systems.

I think the first reason (Money) is the main driver for the personal shifts and most of the agency shifts you mentioned but I think that a few firms (again including WaggEd) see that we need to help our clients make the adjustments they aren't able to make while they're busy trying to run their day to day businesses. Similar examples include Altimeter and Dachis. I'm sure there are many, many others.

Don't get me wrong the money is equally motivating