Social Media’s Value is in Return on Total Investment [Video]

My take on Social Media and ROI: I’ve said it before and I’ll say it time and time again, use Return on Total Investment (ROTI) not just Return on Investment (ROI). ROI only looks at the top line input while ROTI looks at input plus savings.

This was recorded at the BossDev seminar I did back in January.

You can see more videos on the BossDev blog from the BossDev crew and Dave Evans, author of Social Media an Hour a Day.

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About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.
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