Solving a problem is what people do when they figure things out for the first time. When you solve a problem you create a solution. The next time you solve a problem you’re applying the solution to the problem to fix it.
The problem may be a communication crisis, it may be that people aren’t using a product because they don’t know about it or understand it. There are a hundred problems we fix everyday.
There’s a problem though; I don’t like fixing problems, I like solving problems.
Don’t get me wrong, fixing problems is great. People develop a mastery for applying a given solution to a problem. Unless they’re in research, Dr’s fix problems. The world has a lot of problems and we need people to fix them. There aren’t as many jobs for problem solvers, once you solve it you then need fixers.
We need more fixers. Fixers take solutions and continue to make them better. They improve on them and make them more efficient. They teach other people how to fix problems. What are your favorite problems to fix?
Fortunately we’re in a phase where social media still needs a lot of solutions. The trick for me, and you if you’re a problem solver, is to keep finding problems to solve. Keep applying social media to bigger and bigger problems. Maybe I’m idealistic but I believe social technologies have a real opportunity to solve the World’s biggest problems. Things like illiteracy, poverty and oppression.
What problems are you trying to solve?