Comments on: Sometime’s it sucks being ahead of the curve http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/ Social Media and the Future of Business Wed, 17 Mar 2010 01:11:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: BlueLine Marketing Update « Caffeinated Marketing http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/comment-page-1/#comment-27633 BlueLine Marketing Update « Caffeinated Marketing Thu, 30 Jul 2009 05:23:41 +0000 http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/#comment-27633 [...] BlueLine Marketing Update July 29, 2009 Filed under: Cool News (to me), People that are smarter than me — jenharris @ 10:52 pm Tags: Ben Whitaker, Blueline Marketing, Brain Packer, Brian Critchfield, Erik Warila, Flat Planet, John Hardesty, Justin Foster, Kristine Asin, Mike Boss, Rachel Wilson, Sam Swenson, Tac Anderson People are constantly asking me: What ever happened to everyone at BlueLine Marketing?  (and that is usually followed by “what happened TO BlueLine?” and “wow, you guys were WAY ahead of the curve“) [...] [...] BlueLine Marketing Update July 29, 2009 Filed under: Cool News (to me), People that are smarter than me — jenharris @ 10:52 pm Tags: Ben Whitaker, Blueline Marketing, Brain Packer, Brian Critchfield, Erik Warila, Flat Planet, John Hardesty, Justin Foster, Kristine Asin, Mike Boss, Rachel Wilson, Sam Swenson, Tac Anderson People are constantly asking me: What ever happened to everyone at BlueLine Marketing?  (and that is usually followed by “what happened TO BlueLine?” and “wow, you guys were WAY ahead of the curve“) [...]

]]> By: IZEA’s no worse than traditional advertising - New Comm Biz - New media strategies for business http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/comment-page-1/#comment-24843 IZEA’s no worse than traditional advertising - New Comm Biz - New media strategies for business Wed, 17 Dec 2008 16:53:30 +0000 http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/#comment-24843 [...] may come across as harsh but I’ve dealt with this cycle my whole life.  While I am ranting a bit my comments aren’t meant to bash anyone more to [...] [...] may come across as harsh but I’ve dealt with this cycle my whole life.  While I am ranting a bit my comments aren’t meant to bash anyone more to [...]

]]> By: Blogger burnout? Give up or dig in. - New Comm Biz - New media strategies for business http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/comment-page-1/#comment-13474 Blogger burnout? Give up or dig in. - New Comm Biz - New media strategies for business Wed, 06 Aug 2008 21:59:44 +0000 http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/#comment-13474 [...] may come across as harsh but I’ve dealt with this cycle my whole life.  While I am ranting a bit my comments aren’t meant to bash anyone more to [...] [...] may come across as harsh but I’ve dealt with this cycle my whole life.  While I am ranting a bit my comments aren’t meant to bash anyone more to [...]

]]> By: Jen Harris http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/comment-page-1/#comment-9420 Jen Harris Wed, 20 Feb 2008 17:29:43 +0000 http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/#comment-9420 Giving you a shout at http://mpccorpmarketing.wordpress.com/ :) jen Giving you a shout at
http://mpccorpmarketing.wordpress.com/
:)
jen

]]> By: Brian http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/comment-page-1/#comment-9277 Brian Thu, 14 Feb 2008 22:35:28 +0000 http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/#comment-9277 Amen... it only feeds the ego to be ahead of the curve too far and leaves the children hungry. Amen… it only feeds the ego to be ahead of the curve too far and leaves the children hungry.

]]> By: George Seybold http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/comment-page-1/#comment-9273 George Seybold Thu, 14 Feb 2008 20:01:04 +0000 http://www.newcommbiz.com/sometimes-it-sucks-being-ahead-of-the-curve/#comment-9273 There is a type of development work done that you may have heard of - agile development. One of the methods that makes up agile is the daily scrum meeting which identifies what can be accomplished in a single day and what will be delivered to the client that day. As you consider the article mentioned, consider what an agency / client relationship looks like if deployed in an agile method or framework. i.e. real-time deployment of deliverables that are responding to community feedback in fast-time. The agency as a part of the community becomes empowered to deliver the bite-sized chunks that are most valuable to the community. Next thought. The agency grows the business in parallel to the customer in this model. As a true partner the agency's revenue is tied and grown with the communities adoption of the space. In addition, the acquisition and development of relevant brand participation in the community becomes the economic driver leaving the ad unit to evolve from a passive instrument to a active asset in the community. For example: an HP printer icon is placed next to photos a recent concert. The icon when clicked initiates a screen that says - you can print to your own printer, or you can use snapfish to do your printing. The utility is a value-add to the consumer, but the HP sponsorship is both relevant and drives usage of their property - snapfish. There is a type of development work done that you may have heard of – agile development. One of the methods that makes up agile is the daily scrum meeting which identifies what can be accomplished in a single day and what will be delivered to the client that day. As you consider the article mentioned, consider what an agency / client relationship looks like if deployed in an agile method or framework. i.e. real-time deployment of deliverables that are responding to community feedback in fast-time. The agency as a part of the community becomes empowered to deliver the bite-sized chunks that are most valuable to the community.

Next thought.
The agency grows the business in parallel to the customer in this model. As a true partner the agency’s revenue is tied and grown with the communities adoption of the space. In addition, the acquisition and development of relevant brand participation in the community becomes the economic driver leaving the ad unit to evolve from a passive instrument to a active asset in the community.

For example: an HP printer icon is placed next to photos a recent concert. The icon when clicked initiates a screen that says – you can print to your own printer, or you can use snapfish to do your printing. The utility is a value-add to the consumer, but the HP sponsorship is both relevant and drives usage of their property – snapfish.

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