New Comm Biz

It's amazing how many companies have not officially altered and would not support the alteration of peoples job responsibilities, even knowing that there have been fundamental shifts in both strategy and execution of those jobs. If 'what im supposed to do all day' has little or nothing to do with 'what are the best practices of my industry and position as they exist today', then people have no idea how to measure their success or grow as employees, and ultimately become disenfranchised and look elsewhere for job satisfaction.

This can permeate throughout a company to a point where lines between departments are wholly inconsistent with proper business practice, efficiency lows, and morale nosedives as landgrabs unsupported by official policy and organization become more rampant.

In short, both companies and employees should +constantly+ be looking at, clarifying and adjusting 'what i do all day' as well as 'what metrics do i base my success on' and not be afraid of making adjustments or having conversations about making adjustments, especially if others are affected. A well-run company will have fluidity with regard to these issues.