Comments on: Stop Trying to Change. It’s Pointless.

By: New Comm Biz » Be Better Doing What You’re Good At

New Comm Biz » Be Better Doing What You’re Good At — Thu, 03 Dec 2009 16:30:44 +0000

[...] Stop Trying to Change. It’s Pointless. (newcommbiz.com) [...]

By: Anonymous

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By: tacanderson

tacanderson — Thu, 08 Oct 2009 04:20:48 +0000

Exactly Jeff. I'm not saying we don't need process or we shouldn't try to optimize our efforts, including social media, it's just not the end game. The fact is there is no end game anymore. everything is iterative, everything is evolving and everything is a learning experience.

By: Jeff Hora

Jeff Hora — Thu, 08 Oct 2009 03:51:53 +0000

Very thoughtful, Tac.
My two favorite quotes from your post-
1. “Process is a means to free up more time to learn something new.” – Unfortunately the way many organizations approach this is process frees up more time to add more process. The time to learn is not part of their equation….sadly enough.
2. “Social media is not another tactic to learn how to execute on and then optimize.” – For way too many companies, social media is lumped into heor other marketing efforts conceptually, so the expectation to do what you say in this quote is right there. Again, tactics and tools can be optimized per the distinctive scenario, but the thought that an organization can set the rudder on social media and community and forget about it is deadly and wrong.