Tac Anderson
(1120)
Jeremy Meyers
(14)
Jason Moriber
(12)
Matt Whiting
(7)
Katlen Tillman
(6)
Benjamin Beck
(4)
Tyler Schnaidt
(3)
Tim Bursch
(2)
When you buy food from a restaurant why don’t you pay by the ounce? That’s the way the restaurant bought most the ingredients that went into your meal. So why don’t you buy your food the same way? This is how restaurants make money, they add value by putting all … Continue reading
The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don’t … Continue reading
Image by Tac Anderson via Flickr What will the future of social media look like? You just need to look around because “The future is already here – it is just unevenly distributed.” In rapid order I came across three articles that help paint that picture (all emphasis are mine): … Continue reading
Remember in the post dotcom area of marketing how “creative” was the must have buzz word for all ad shops? Good creative is still important but it looks like marketing is about to be taken over by nerds (I mean that in a good way). There is no shortage of … Continue reading
Image by tsevis via Flickr There’s a new wave forming for marketers and advertisers: Crowdsourcing your companies marketing efforts. As companies get over the whole loss of control thing, many will embrace what seems to be a huge opportunity. From wiki’s to advertising campaigns companies jumped on this early gold … Continue reading
In the 1920′s there was a lot of foundational work done in PR and Advertising that set the stage for market acceptance of the two industries. This early disciplinary work enabled both industries to take advantage of the new channels that developed in the late 40′s and 50′s when Radio … Continue reading
This really caught my eye last week. While Twitter experiments with promoting services on the side panel, FriendFeed seems to be experimenting with ‘in stream’ advertising. The ad is their own. It’s even says “Shameless self-promotion” in it. This is obviously trying to help people connect with people they already … Continue reading
There are a lot of debates happening around sponsored posts and what’s acceptable. I’ve posted before on my take. I think that the method is neutral, it has the potential to be equally used for good or ill. Chris Brogan has a post about his support and use of sponsored … Continue reading
Image via Wikipedia I think it’s interesting that Yahoo has been able to succeed where Google has failed with the news industry. Instead of trying to be disruptive, Yahoo is just doing what it does best: get clicks on content. Whatever the newspaper industry ends up looking like after everything … Continue reading
This week marks my 2 year blogiversary. To commemorate one of the things I thought I’d do is re-post some of my better older posts. This post originally ran on 2/19/07 The average CMO lasts 23.5 months. 75% of all new products or services introduced by established companies fail. Think … Continue reading
Bad Behavior has blocked 9485 access attempts in the last 7 days.
