New Comm Biz
Bit.ly
Forget Domain Names and Microsites, Nike Uses Custom Bit.ly Links and Facebook
In the old days, when you launched a digital campaign you built a microsite with it’s own custom domain name. Now brands are opting for tabs on Facebook Pages but what do you do about domain names? Launching a social media campaign across multiple social networks is seriously a pain point for marketers. There is [...]
Bit.ly’s New Redesign: Search, Sharing And Stats
Some people have prematurely begun to add companies like Bit.ly and Tweetdeck to the deadpool now that Twitter has decided to get in the game. But the incumbent Twitter services aren’t about to let the fact that they are now competing with the mother service scare them. Betaworks has fascinated me from the very beginning. [...]
Is Bitly Bigger than Google?
That’s the question I had to ask after seeing this post by John Borthwick with this chart. I recently wrote a post on Bitly’s new search feature. It turns out that’s a bigger deal I thought initially. The chart is about impossible to read but if you look in the upper right hand corner you’ll [...]
Social Media Makes Search More Wicked [Bitly vs Feedly]
Wicked I love wicked problems. No, not that type of wicked. A wicked problem is a problem where the more you learn about it the harder it gets. Search is a wicked problem. Scaling social networks is a wicked problem. Searching real time social data is a very, very wicked problem. I use url shortener [...]
What is wrong with Bit.ly? [Update]
Updated: See below I love Bit.ly. I love it so much I’ve set up my clients with it. It’s a great tool for tracking clicks and conversations around tweets. But the last two days, multiple clients of mine have notice after logging in that they were logged in as someone else. Both of these screen [...]
Why URL Shorteners Are Important
Image by bpedro via Flickr There’s probably hundreds of URL shorteners now. Seriously, I don’t think that’s an exaggeration. They’re really easy to build (there’s even a WordPress plugin that makes them out of your blog URL) and they are proving invaluable to content publishers. (NYT article on shorter URLs) Tinyurl was the first shortener. [...]
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