The manufactured self and core self are not mutually exclusive; one actually cannot live without the other, but one is visceral and innate and the other highly monitored and selective. It’s sort of like Dr Jekyll and Mr. Hyde. One is in control; the outwardly respected and accepted doctor while the other is all raw emotions (negative ones mind you but still). That’s the same with us and how we share online or how we don’t share.
Lexie Kier and I were chatting over coffee this past weekend when the topic of google and privacy came up. Foursquare’s Radar feature came into the mix and we wondered if people would ever be ok with full disclosure. We both instantly said no.
We are not comfortable with that idea yet; we still need to monitor our manufactured, outward selves and protect our core. So then what about all those social apps? Millions use them so we must be ok with it. Well, not exactly. There’s a spectrum. So lexie and I mapped it out. What apps cater to the manufactured self and which to the core?
This is where we ended up.
I think this would be really cool research to see how each uses different social apps. Some who have Twitter set to private are probably way to the left while others on Twitter are completely to the right. I like where this is headed though.
I wish government and proponents of bills like SOPA, PIPA & ACTA realized those of us opposed to them aren’t pro-pirating or pro-counterfeiting, we’re just opposed to any governing body having the ability to wield the power to shut any company, organization or individual down without due process and without transparency. Is that really so hard to understand?
This is a great video and a must watch. We can learn how to multitask and social media tools can increases our ability to learn - despite what everyone says.
The most important thing I’ve learned living and traveling across Europe and Africa over the last five months is that we are all more the same than we are different and that we all think we’re more different than we really are. With the exception of a few brainwashed portions … Continue reading →
An interesting thing has happened to me since moving to London earlier this year: I’ve been displaced from most of my network. It’s weird for me but it’s been an interesting lesson for me. I first wrote about this problem back in August and I don’t think I’ve totally figured … Continue reading →
Last Friday I had the opportunity to present at the WebVisions conference in Portland, Oregon. It was a great event and a great crowd. @sherylmaloney has a great writeup of several of the sessions she attended, including my own from last Monday. Much like I did last time I’m embedding each … Continue reading →
The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 … Continue reading →
In Marketing we talk a lot about communities lately. We want to join communities, we want to build communities and as businesses (when we’re honest with ourselves) we want to profit from said communities. And if we’re upfront and honest with that community and have real value to add then … Continue reading →
Coming off the great week I had last week attending and speaking at the Social Media for Defense and Government conference I’m still trying to post all of my thoughts. You can see all of my conf posts here. The great thing about going to The Social Media for Defense … Continue reading →
The first speaker that I was able to see at the Social Media for Defense and Government Conference was Dr Mark Drapeau. Mark is the Director, Innovative Social Engagement, Microsoft US Public Sector What follows is my near real time interpretation of what Mark spoke on but I would add that … Continue reading →
This was written in response to a question posed by Dan Bobinski for his weekly article over at Management Issues. Dan’s article can be read in full here. The future of Marketing is both scary and exciting. It is scary if you are set in very traditional ways. It is … Continue reading →
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