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How to Build a Community Around Your Company that Won’t Turn on You: The Presentation
Last Friday I had the opportunity to present at the WebVisions conference in Portland, Oregon. It was a great event and a great crowd. @sherylmaloney has a great writeup of several of the sessions she attended, including my own from last Monday. Much like I did last time I’m embedding each slide as an image and [...]
Should Brands Build Their Own Social Networks?
The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 years ago. I don’t get [...]
How To Engage With Communities Without Being Eaten Alive
In Marketing we talk a lot about communities lately. We want to join communities, we want to build communities and as businesses (when we’re honest with ourselves) we want to profit from said communities. And if we’re upfront and honest with that community and have real value to add then it’s usually okay. But when [...]
The Scoop on Building Community with GovLoop
Coming off the great week I had last week attending and speaking at the Social Media for Defense and Government conference I’m still trying to post all of my thoughts. You can see all of my conf posts here. The great thing about going to The Social Media for Defense and Government conference is that [...]
Public Diplomacy Via Innovative Social Media
The first speaker that I was able to see at the Social Media for Defense and Government Conference was Dr Mark Drapeau. Mark is the Director, Innovative Social Engagement, Microsoft US Public Sector What follows is my near real time interpretation of what Mark spoke on but I would add that I probably got some of [...]
The Future of Marketing
This was written in response to a question posed by Dan Bobinski for his weekly article over at Management Issues. Dan’s article can be read in full here. The future of Marketing is both scary and exciting. It is scary if you are set in very traditional ways. It is exciting if you can see [...]
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