Over the last three years I’ve been watching, what I call, The Rise of the Micropreneur. There are a few factors here. One is what Clay Shirky talks about in his book Cognitive Surplus. People have more time on their hands and they want to do something fulfilling with that … Continue reading
Besides using freelancers (and just giving journalists cameras) the big trend at papers is to crowdsource citizen journalists. One can rightfully argue for the loss of quality but, especially online, readers respond better (meaning spend time with and engage more with) to low quality “real” photos and videos. While they … Continue reading
Crowdsourcing is an interesting concept. There is a huge amount of potential to the approach and a vast untapped business opportunity. After all social media and many of the big sites are built off of the crowd and their willingness to participate and create. But there’s a problem. Crowdsouring either … Continue reading
The very first prediction I made in my 2011 version of 5 Predictions For The Next 5 Years was: Byte Sized Work and Making a Living in the Crowd. The gist of the prediction: Work will continue to be broken down into smaller and smaller portions and yet still require more … Continue reading
Image by tsevis via Flickr There’s a new wave forming for marketers and advertisers: Crowdsourcing your companies marketing efforts. As companies get over the whole loss of control thing, many will embrace what seems to be a huge opportunity. From wiki’s to advertising campaigns companies jumped on this early gold … Continue reading
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