Is social media making personal moments less personal? This is a question that comes up a lot. I love these kinds of discussions and watching the ways that technology affects our everyday lives.

Yesterday was my birthday. Like most people *nearing* <cough> 40 <cough> I don’t think too much of my own birthday’s anymore.

I did get this cool card from my wife and kids. The card (pictured on the left) reads:

Cover: I sincerely hope you have a fantastic birthday.

Inside: If I weren’t sincere, I probably would have just written on your Facebook wall.

Are the messages left on my Facebook wall insincere well wishes? I don’t think so.

I received about 4 dozen birthday wishes on Facebook (a couple of people just liked other people’s posts), a few texts, a few emails, half a dozen tweets, 3 or 4 phone calls and 2 cards. Obviously much more online activity than offline activity. From personal experience I don’t get many more calls or cards than that. I don’t make a very big deal about my birthday.

Facebook’s easy because Facebook reminds us that our friends are having birthday’s but I don’t think it actually replaced any of the cards or calls I get. I’ve noticed a steady decline in the number of calls and cards I get as I get older but this year I noticed a serious spike in electronic messages. With the built in reminders on social networks and the ability to leave a simple note does increase the overall messages I received. Many of them from people I haven’t spoken to in years. It was nice, I didn’t find it insincere at all.

What about you? Do you leave birthday wishes on Facebook? Do you lament not getting more birthday cards?Similar Posts:

• Forget Domain Names and Microsites, Nike Uses Custom Bit.ly Links and Facebook

# of Comments 1

• Non-Blogging Content Creators [Tuesday Homework]

# of Comments 3

• Facebook is the Mashup of My Life

# of Comments 2

• Forget Domain Names and Microsites, Nike Uses Custom Bit.ly Links and Facebook
• Non-Blogging Content Creators [Tuesday Homework]
• Facebook is the Mashup of My Life

Launching a social media campaign across multiple social networks is seriously a pain point for marketers. There is no way to manage all of the sites and the conversations started across those sites in one central place. The only solution is to use brute force and throw people at it. It’s also challenging because the sites don’t play nice together. Some tools out there are emerging to make this easier and sites like Posterous help but there is no good, let alone great, solution yet and the new Nike campaign shows some of the challenges that exist.

Today I noticed something different by Nike. I was referred to the new South African version of YouTube where I noticed a new Nike Football (soccer) video. It was obviously starring some musician or pop star I didn’t know and it was only 16 seconds long so I wasn’t going to watch it until I noticed they were using a custom bit.ly link – http://bit.ly/NikeTakeTheStage. I couldn’t understand why Nike would use a bit.ly link in the first place other than on Twitter, they can track referring traffic and that is a really long bit.ly link, http://niketakethestage.com would be shorter (by two letters) and better for SEO. But this link didn’t point to a Nike domain, in fact no one bought the domain and if I didn’t have a moral issue with domain squatting I’d buy it right now. It’s a little pet peeve of mine when marketers don’t grab the domain name when available.

It turns out that the campaign points to a Facebook app (which is why they used the bit.ly link) which has it’s own tab on their Nike Football Facebook Page, where a blogger can enter to win a trip to the World Cup. There’s not a ton of information about the campaign just the 16 second video and the link to the app which you have to grant permission to your site. Something I’m hesitant to do. On the Facebook Page there is a lot of activity for the Write The Future event, with its own bit.ly link http://bit.ly/WriteTheFutureEvent pointing this time to an event page on Facebook and again http://WriteTheFutureEvent.com is not purchased.

What do you think? Do campaign specific domain names matter anymore? I know that the campaign is a short run but a domain name costs you like $8.00. And you could still redirect people to Facebook and still have tracking through your redirect.

So I went to Nike’s site and under the soccer page I found a link to some teaser videos for Write the Future,  http://inside.nike.com/blogs/nikesoccer/tags/wtf_teaser but they always pushed me back to Facebook and YouTube. In this case Nike was using the Facebook Page as the hub for the campaign.

You’re all familiar with the hub and spoke model of social media marketing. Typically bloggers and companies use their website or blog as the main distribution and aggregation point for all (or at least most) of their content and then push it out into the various social media channels. Nike is taking a slightly different approach where they are using their Facebook page as their hub. I’ve seen Facebook pages used as microsites all the time but not usually as the hub of the content.

I like the divergence from pushing people to your own site but think that there are some missed opportunities here. I really applaud Nike for trying several different elements into their campaign. I know that when you start using multiple networks and tools things don’t always work out perfectly. Using Facebook and bit.ly is a lot cheaper than a microsite and custom domain and you have far better engagement on Facebook but there’s some missed branding opportunities and things don’t work seamlessly.

In this case you have two campaigns launching in the same week using similar tactics but for me at least they caused a lot of confusion. Of course I’m still kind of jet lagged so maybe I’m just being dense.

This was my favorite video and has the most views, I think it was probably released first. This video and the last where meant to be teaser videos so I’m assuming that the first video I listed (which has the fewest views) is the official campaign unveil video. This is all new as of this week so it’s really early to tell but so far the bit.ly link is showing just over 3K clicks for both videos and not much sharing activity.

World Cup is coming up really quick so it will be interesting to see how much attention this gets in a relatively short amount of time. Maybe there’s still more that we haven’t seen yet. I know Nike has a lot invested in the World Cup and this is a big event for them so I do expect we will see more.Similar Posts:

• What Twitter Can Learn From @facebook About Using @twitter and Facebook

# of Comments 4

• BP Is Sponsoring The World Cup. This Won’t End Well.

# of Comments 5

• CPM is the Root of all Evil

# of Comments 3

• What Twitter Can Learn From @facebook About Using @twitter and Facebook
• BP Is Sponsoring The World Cup. This Won’t End Well.
• CPM is the Root of all Evil

Have you ever been in the paper? You know the actual one made of trees and ink. It’s pretty cool. I’ve even had some of my work written up in a book and even though I wasn’t mentioned by name it was still pretty cool.

Being mentioned in a blog post or online article is also very cool, as is being called out in a tweet or a retweet. But there’s something slightly different about each of them.

I work at a company that does a lot of PR for companies and no matter how many blog posts and mentions on Twitter and even how many sales you drive clients still love it when they are mentioned (positively) in a news paper or magazine. Even when we know that a blog post mentioning your company can be more impactful than a printed news story.

Some of us may be quick to discredit this as “the old way” but they’re missing something. The overall effort to be included in print is greater than in a blog post. That effort is validating to our egos.  Similarly the effort to be written up in a blog post versus someone sharing something on Twitter or liking something on Facebook is a higher order of effort.

Sharing a link on Twitter or that’s just the headline of the post and a link is not as impactful as adding a short but thoughtful line recommendation of why you shared it. I’ve seen my own stats and when I take the time to add a personal thought I get a much higher level of click through than just the headline. RT’s don’t increase but overall clicks are often greater.

Content and Importance

What kind of content you create is important but the focus of your content says a lot about what’s important to you.

As companies start to launch Facebook pages and Twitter accounts It’s important to remember the value of content and the effort you put into it. Your content shows how much effort you put into it. Not effort as in cost or even quality  but effort as in how much you personalized it for your audience.

The effort you put into the content shows how well you understand and appreciate your audience.

Your content shows whats important to you. What are you talking about? Yourself or your customer?

Are you producing the content you want or the content your customers want?Similar Posts:

• Study Finds Facebook Pages Can Increase Customer Loyalty by 36%

# of Comments 1

• Forget Domain Names and Microsites, Nike Uses Custom Bit.ly Links and Facebook

# of Comments 1

• Top 10 Posts [July 2009] Analog Trumps Digital

# of Comments 0

• Study Finds Facebook Pages Can Increase Customer Loyalty by 36%
• bit.ly takes you along the river of content
• Forget Domain Names and Microsites, Nike Uses Custom Bit.ly Links and Facebook

What do we call the people who “Liked” a Facebook Page? Likers?

Before you jump all over me that we call them people I get that but I’m not going to write my social media strategies or reports with “Number of new people who liked your page:”

I guess I’m probably just going to stick with Fans. Facebook’s own reports still refer to said people (a.k.a Likers) as Fans so I guess I will too.

Although when I’m in a juvenile mood I may say Likers sometimes

While I’m on the topic; in MBA school I never saw Twitter followers, Facebook Fans, RT’s, @replies, Likes or comments in any KPI reports we worked on. #justsayin

Photo credit via Balakov

Become a Liker of the New Comm Biz Facebook Page or follow along on Twitter.Similar Posts:

• What Twitter Can Learn From @facebook About Using @twitter and Facebook

# of Comments 4

• Study Finds Facebook Pages Can Increase Customer Loyalty by 36%

# of Comments 1

• Managements Misguided Social Media Efforts

# of Comments 2

• What Twitter Can Learn From @facebook About Using @twitter and Facebook
• Study Finds Facebook Pages Can Increase Customer Loyalty by 36%
• Managements Misguided Social Media Efforts

Now unfortunately I can’t share many stats when working with clients. Many of them share their stats but it’s not my place to take credit for or share their work. However I can share my stats for this blog and things I do here. By doing things here that’s also how I learn.  I’ve taken the level of transparency I have about this blog up a level. Last week I gave you a full report on the first quarters performance, including traffic and subscriber numbers.

To continue that trend I want to share with you the results of the contest we just finished.

The Contest

Two weeks ago I announced a contest to win two autographed copies of Drive by author Daniel Pink (blog & Twitter). The contest was simple, I would giveaway one book a week to people who joined the New Comm Biz Facebook Page and answer one of the many questions I posted on Facebook from the book. You can see the list, with links to all 7 questions.

The Winners

I still haven’t announced the second winner so I should probably do that first. I previously announced Hugh Lee as the first winner and I am now pleased to announce Colleen Carrington as the second winner.

The Contest Goals

My goal was to drive more engagement with current readers and convert more blog readers into Facebook fans not grow the blog readership or grow the Facebook fans beyond the blog readers. Because of that I only promoted the contest on the blog, Twitter and Facebook accounts. I didn’t take out adds or anything like that.

The Contest Results

In total I wrote three posts about the contest over two weeks, posted about 10 times on Twitter about it, added some reminder links at the bottom of a few other posts plus the seven posts on Facebook. I didn’t want to spam my readers about it but wanted to give it enough visibility.

From the time I launched the Facebook Page back in December until the time I started the contest was 16 weeks. We had 144 fans prior to the contest which equals 9 fans a week. When I launched the page I only sent out invitations to a small number of Facebook friends. I don’t remember the total number but it was less than 50 of my total 800+ friends. In the two weeks of the contest we gained an additional 51 fans or 25.5 per week. If I did my math right (which is questionable) that’s a 25% increase in two weeks.

Counting my tweets those three blog posts received about 33 additional tweets. That’s not very much, but I also never asked anyone to tweet for me or did anything else to “juice” the numbers. Any additional tweets, links or whatnot was purely organic.

There was also a significant increase in Facebook activity. This was pretty easy to achieve since I hadn’t ever done anything to garner interaction. The seven questions on Facebook received 19 answers from 12 different people. There were also several wall posts by fans and an increase in likes.

The interesting thing to watch from here will be the level of continued fan growth and interaction even when there is no incentive to do so. I’ll report back on that at some point too.

Key Takeaways

While the contest results weren’t anything staggering they were telling. I’ve never done a contest before. It’s not what people have come to expect here. One potential side effect of the contest was that March was by far the best month on the blog. We set a record month for page views RSS subscribers and unique visitors. I don’t think it was because of the contest but I think the contest contributed to the sense of goodwill and sharing.

What Did You Think?

Like I said at the start of this post. Any learning is just a data point in time, it’s only part of the story. I would love to have your feedback on how it went. Was it a fun change in what we usually do here? If you thought it sucked please don’t hold back to spare my feelings.

• Did you enjoy the contest?
• You most likely did not participate, why not?
• Would you like to see us do more contests?
• What should I do better next time?

Next Steps

As I think about the content strategy for the New Comm Biz family of properties (blog, Facebook & Twitter) I know I need a specific strategy for each property but I haven’t decided what that is. Any suggestions are welcome.

New Comm Biz is looking for guest posts as well as regular contributors: Blog With Us.

Photo credit by BikerockSimilar Posts:

• Q1 2010 NCB Blog Report [Stats]

# of Comments 6

• Traffic vs Engagement vs Influence: Top 10 Posts [August 2009]

# of Comments 3

• What Is Really Motivating You?

# of Comments 1

• Q1 2010 NCB Blog Report [Stats]
• Traffic vs Engagement vs Influence: Top 10 Posts [August 2009]
• What Is Really Motivating You?

We talk a lot about how companies should use Twitter and Facebook but have you ever looked at how Facebook and Twitter use their own services? What about how they use each others services?

Here’s some quick stats:

• On Twitter, Twitter has a verified account, well over 3 million followers and follow over 200 accounts
• On Facebook, Facebook has almost 8 million fans and posts very actively.
• On Twitter, Facebook has just over 205,000 followers and is following 51 accounts.
• On Facebook, Twitter has just over 237,000 457,000 fans  but has not posted a single thing and actually doesn’t have a normal fan page but has an application page which is what threw me off.

You’d expect each service to be more popular on their home turf and the spread between 3 Million and 8 Million kind of represents the spread in total users for each service, so that’s all good.

Twitter is at a bit of a disadvantage on Facebook because if you go to http://facebook.com/twitter you get a page prompting you to hook a Facebook Page up to your Twitter account. This is so you can post to your Facebook page and have it flow to Twitter. This robs Twitter of the obvious domain name for their Facebook Page maybe this is why @facebook is an unverified account and @twitter is. #payback

Lesson 1: Take your own advice

But here’s what I found most interesting. Twitter does not engage with their followers on Twitter. They post a lot, it’s very helpful stuff and I’m not saying this is wrong – although Twitter’s own Twitter 101 best practices says

Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.

And…

While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you.

@twitter doesn’t seem to be following their own advice.

[UPDATE] after this post I was contacted first by Matt Hicks a Facebook PR & Social Media Manager (on his personal account not a Facebook account) thanking me for the shout out.

I was then contacted by Sean Garrett (again on his personal account not an official Twitter account) pointing me to the correct Twitter Facebook page.

@facebook on the other hand is engaging with followers, not everyone but they’re thanking people, retweeting people and answering people’s questions. Facebook seems to be using Twitter better than Twitter is. The fact that they’re even using Twitter is pretty impressive.

Lesson 2: Go where your customers are regardless of platform

I remember when Microsoft (who wasn’t a client at the time but is now) started posting videos on YouTube. At the time they had SoapBox (which they’ve since killed) and some critics questioned why they were using a competitors product. Bottom line was the people Microsoft wanted to reach were on YouTube. They were smart enough to go where their customers were.

Facebook has figured that out as well. The 8 million fans on their own platform is great but they know there are a lot of conversations happening about Facebook on Twitter. There could even be more conversation *about* Facebook on Twitter than there are on Facebook, since people on Twitter like to talk about that stuff and people on Facebook like to farm and poke. (Sorry couldn’t resist.)

Twitter, without doing anything has the same amount of fans on Facebook as Facebook has followers on Twitter and they’re trying.

Recommendations:

Twitter is obviously not a client and did not ask for my help but I’m an annoying blogger so I can give advice when none was sought.

First: Twitter needs to start taking their own advice and be a little more engaging on Twitter. They don’t (nor could they) reply to everyone but they should start with at least a core group of influencers and work out from there.

Second: Twitter needs to stop thinking that they’re competing with Facebook, they’re not, and take advantage of the fact that probably every single Twitter user is on Facebook. Get over there and support your fans. (Apparently the real Second tip is I need to find the right pages first.)

Third: By joining Facebook you will could more effectively reach the business people you’re trying to target with your Business 101 site and other non-early adopter types who might actually like Twitter if they got past the hype. (I would recommend that they add the Business 101 information to their Facebook page.)

I for one have a new level of respect for Facebook and their efforts and know that I’d also love to see Twitter on Facebook also love that Twitter is on Facebook too.

Photo credit by tveskovSimilar Posts:

• So what do we call Facebook Fans now? Likers?

# of Comments 6

• Study Finds Facebook Pages Can Increase Customer Loyalty by 36%

# of Comments 1

• If It Doesn’t Happen On Twitter It Probably Doesn’t Matter

# of Comments 19

• So what do we call Facebook Fans now? Likers?
• Study Finds Facebook Pages Can Increase Customer Loyalty by 36%
• If It Doesn’t Happen On Twitter It Probably Doesn’t Matter

Hugh Lee is now the proud owner of an autographed copy of Dan Pink’s, Drive: The Surprising Truth About What Motivates Us.

We still have a second book to giveaway. It’s really easy to win, just join the New Comm Biz Facebook page and then answer one of the discussion questions I post from the book.

The first two questions are here and here and I went ahead and posted the next questions here and here. I’ll post another question or two this week.

Join the New Comm Biz Facebook Page or follow the Twitter account.Similar Posts:

• Join our Facebook Page to Win the Book – Drive: The Surprising Truth About What Motivates Us

# of Comments 3

• Why it takes me so long to add Twitter Friends

# of Comments 2

• API’s give rise to the Micropreneur

# of Comments 3

• Join our Facebook Page to Win the Book – Drive: The Surprising Truth About What Motivates Us
• Why it takes me so long to add Twitter Friends
• API’s give rise to the Micropreneur

Of most interest to me was Starbucks Twitter centric approach (hence the title of the post). This was something we’ve found to be true for almost all of our clients. Things hit Twitter before they hit anywhere else and if it doesn’t hit Twitter it’s probably not as big of a deal as you think it is. I also had to use that as a title because it’s been a while since people have yelled at me for misleading blog titles. There you go, yell away.

Of equal interest was how excited Brad is about geolocation. While I’ve been skeptical up till now, I can see why Brad’s enthusiastic.

What follows is my notes (in my words not his so I may get some facts wrong) from his session with my commentary interjected.

Brad Nelson @BradNelson runs Starbucks Twitter account, @Starbucks, Facebook page, YouTube account, MyStarbucksIdea.com and Flickr account.

Social Media is not for you:

• If you don’t have a good product
• If you’re not thinking long term
• If you don’t have an open culture

All media is social
All companies are media companies

Starbucks: How to succeed in social media

• Listen – This was the most repeated point in his talk.
• Be human.
• Find interesting things – It doesn’t always have to be news but it always has to be interesting.
• Scoop others by sharing first – More and more they’re breaking news 5-10 minutes on Twitter before they send it out through the traditional channels. He woke up at 5:45 this week to tweet the news about the earnings right at 6:00.
• Don’t overload – Twitter they can post 10-15 times a day (as long as it’s interesting) but Facebook they can only post 3-4 times a day week.
• Respond where the fire is – If the fire’s on Twitter respond on Twitter, if it’s on a blog, respond on the blog.
• Start now and build, you’ll need it someday – Even if there’s not a huge drive to be social media now you’ll eventually need it, start now.
• You can’t respond to everything but you can read everything – Brad can’t respond to everything but he sets aside one day a week to make sure that he reads every reply.
• Learn how to say no if it’s not right for your audience – If PR or Marketing brings you something to post that isn’t interesting to your followers, say no.

Standard operating procedure for any new launch

• Every launch has a social media component.
• Monitor conversation – keep your ear to the ground during a launch, especially early
• Provide contextual and complete info around issues and controversies – Give as complete information as you can. Don’t ever appear like you’re hiding something.
• Rapid response – Always respond quickly even if it’s just to let them know you’re listening.
• Relevant information – Keep it relevant, don’t try and change the topic.

YouTube is the gutter of the Internet – Don’t expect thoughtful mature response – This was my second favorite comment of the night. He said he has to regularly turn off comments on YouTube. I’ve had very similar experiences on YouTube.

Be authentic

• Twitpic is more powerful than a DSLR (high grade digital camera) – Grainy camera phone pics are more authentic and better received than polished professional pictures.
• Advocate for the customer – A community managers job is to be an advocate for the customer inside the company.
• Translate to your voice – Even if someone gives you something to post, rewrite it in your own voice.
• Agencies – Use them to be your eyes, ears, feet, and even brain – Never outsource your voice!!!

If it doesn’t happen on Twitter it probably doesn’t matter. – This was my favorite thing said all night. He has often caught things before PR does by watching Twitter. Even when they think something might be a big deal, if it’s not picking up on Twitter they rarely have to worry about it.

Everything emanates from Twitter, it’s their social content hub
In 2009 everything was about the status update
In 2010 everything is about the check in
Very excited about location based social services like Foursquare
They recently launched the Barista badge with Foursquare (check in to 5 different Starbucks) look for more types of  things yet to come.

Geolocation is the “footstream” (as opposed to the click stream). You can watch where customers go before and after a Starbucks. Opens up new opportunities for cross promotions. Social shopping is yet to be tapped.

People expect to use social media for customer service. What’s a 1-800#?

Starbucks looks at marketing as paid (advertising), owned (own web, email)and earned media (PR and social)

Photo credit by icedsoul photography .:teymur madjdereySimilar Posts:

• What Twitter Can Learn From @facebook About Using @twitter and Facebook

# of Comments 4

• Content Hierarchy And The Importance Of Effort

# of Comments 1

• Brand monitoring tips [Tuesday Homework]

# of Comments 4

• What Twitter Can Learn From @facebook About Using @twitter and Facebook
• Content Hierarchy And The Importance Of Effort
• Brand monitoring tips [Tuesday Homework]

How to stay on top of research from universities

Duke University, Stanford University, and the University of Rochester created a consortium of universities called Futurity. All the partners are members of the Association of American Universities (AAU) or of the Russell Group. Futurity then publishes the very best research news from these universities. We then aggregate this news into a easy-to-scan site called Futurity.Alltop.

I love university research. Probably because part of me thinks it would be cool to be a college professor that got to do research all the time. But then the rational part of my brain knows that it’s probably not all that cool and I suck at statistics.

After checking out Alltop’s Futurity site I saw this little gem. While it’s only a study of one business and it’s Facebook page I thought it was still pretty cool.

Futurity.org – Turning Facebook fans into loyal customers

The study found that compared with typical Dessert Gallery customers, the company’s Facebook fans:

* Made 36 percent more visits to DG’s stores each month.
* Spent 45 percent more of their eating-out dollars at DG.
* Spent 33 percent more at DG’s stores.
* Had 14 percent higher emotional attachment to the DG brand.
* Had 41 percent greater psychological loyalty toward DG.

While the results indicate that Facebook fan pages offer an effective and low-cost way of social-media marketing, Dholakia says, the results should be interpret the results cautiously.

“The fact that only about 5 percent of the firm’s 13,000 customers became Facebook fans within three months indicates that Facebook fan pages may work best as niche marketing programs targeted to customers who regularly use Facebook.

I didn’t read the whole research report so I have to wonder if this is really a cause and effect. Were the people who ate at DG’s more likely to join a Facebook page or were people who joined a Facebook page more likely to increase the amount of times they ate at DG’s? My experience tells me that it’s both. Your pre Facebook page fans are most likely to become Facebook fans and if you’re effectively marketing on Facebook by engaging with your fans and offering deals then you’re probably going to see an increase in return visits.

BTW did I mention the New Comm Biz Facebook Page?

I disagree with the conclusion that Facebook should only be used for niche marketing. Instead, if Facebook fans are really more likely to spend more then DG’s should look at ways to convert customers to Facebook fans. I’ve also seen Facebook pages used effectively in all verticals with big and small companies. Facebook is not niche anymore.

What do you think? Has anyone else seen customer loyalty increase with Facebook fan pages?

Join the New Comm Biz Facebook Page or follow the Twitter account.

Photo credit via BalakovSimilar Posts:

• What Twitter Can Learn From @facebook About Using @twitter and Facebook

# of Comments 4

• So what do we call Facebook Fans now? Likers?

# of Comments 6

• A Blogging Blast From The Past

# of Comments 1

• What Twitter Can Learn From @facebook About Using @twitter and Facebook
• So what do we call Facebook Fans now? Likers?
• A Blogging Blast From The Past

Following yesterday’s post “Social Media and Mobile Growth are Exponentially Symbiotic” I wanted to post 2 quick links that emphasize the relationship between mobile and social.

Rohit has a good post detailing a milestone of sorts in mobile’s maturity.

Influential Marketing Blog: 5 Terms That Signify The Future Of Mobile Marketing

It’s hard to predict, but I can say that this year does represent a unique moment where all the different aspects of mobile marketing that have long been preached by believers as signifying a cultural shift that matters to marketers are coming together.

The Shortcode
LBS (Location Based Services)
APP(lications)
AR (Augmented Reality)
DMPs (Direct MobilePayments)

ReadWriteWeb reports on a recent study showing that mobile social networking is now more popular than desktop social networking.

Social Networking Now More Popular on Mobile than Desktop

During the 2.7 hours per day that people in the U.S. spending on the mobile web, 45% are posting comments on social networking sites, 43% are connecting with friends on social networking sites, 40% are sharing content with others and 38% are sharing photos. While those last two figures represent activities that can take place outside of a dedicated social networking service, like a Facebook app for example, they still are inherently social activities.

Related articles by Zemanta

• Social Media and Mobile Growth are Exponentially Symbiotic (newcommbiz.com)
• A Collection of 2010 Social Media Predictions (newcommbiz.com)
• Tactic #10; Make it mobile! (e1evation.com)
• Facebook’s Mobile Strategy Condensed Into 16 Minutes (Video) (techcrunch.com)

None Found