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Influence
The Fine Line Between Persuade, Influence and Manipulate. Have We Crossed It?
In this industry of Marketing - in all of it’s forms - we talk a lot about Influence and Persuasion. But what do we really mean? What does it mean to Influence someone or to Persuade them? What are we trying to get them to do and why? At any given Social Media, PR or [...]
In Defense of Klout
I’ve watched Klout evolve over the years from a cute little Twitter hack to a real startup business with VC funding. Lately there’s been some recent backlash to Klout’s approach, their claims, their marketing and their business model. (You can see more links that I’ve collected here http://bit.ly/KloutBundle.) FULL DISCLOSURE: Waggener Edstrom, where I work, [...]
Twitter and Distributed Influence
Last month I wrote about the dillema TechCrunch found themselves in after TwitterGate. The problem arose when Twitter removed TechCrunch from their Suggested User List (SUL). It now seems that Twitter has recently taken TechCrunch’s key rival, Mashable, off the list as well. This gives us an interesting point of comparison. The first graph here [...]
The two most dangerous books in business
Influence: Science and Practice Reading this book gave me the same feeling I hade when I read Anarchist Cookbook; like I was learning something I really shouldn’t. Robert writes the book from the perspective of how to avoid the traps of influence. It doesn’t take long to realize that in the wrong hands this book [...]
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