Death to Social Media and their Experts!!

Normally I hate the whole “Death to/of…is dead” whatever, blog titles but I couldn’t resist. There’s a great article on CNET about the burst of the social media bubble. The particular bubble is the one where every consultant and marketing blogger has been calling themselves “social media experts.” Marketing: Social … Continue reading

Managements Misguided Social Media Efforts

Most corporate employees I talk to lately are dealing with one of three scenarios: They are trying to convince their managers that they need to be doing social media Their managers are on board with social media and are relying on them to put together a plan, they’re not sure … Continue reading

Brand monitoring tips [Tuesday Homework]

I hope you guys are finding this series of Tuesday posts helpful. Today’s post is for all you corporate types (although this works for agency types working on client accounts). Monitoring your brand online is critical for two reasons: It helps prevent an online crisis from building up before you … Continue reading

New Channels of Engagement

I find myself debating with people about the business relevance of New Media tools. For the last two years (and probably for the next two years) I have dealt with sceptics who question the validity of blogs, podcasts, wiki’s, forums and online social networks (LinkedIn) as a viable communication medium. … Continue reading