Why Business is Broken

On October 26, 2009, In The Book, By Tac Anderson
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I believe companies need a complete overhaul from the inside out. From business models to internal and external communications practices. Why?

Our processes, organizational structures, communications practices, systems for measuring ROI internally and externally and the vast majority of our business models were created in an age of triplicate carbon copy paper, typewriters and inner-office memo’s.

The Business World and all that it entails was created in a time that is irrelevant to most of today’s work force. The few people for whom it may posses some level of relevance are mostly retired or planning to be as soon as their 401K’s bounce back enough.

This doesn’t just apply to the News and Music industries, it applies to every type of business.

I’m not advocating for a total rebuild. There are a lot of good practices that are tried and true for any environment. But if you’re not reevaluating everything right now you will be shortly.

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Stop Trying to Change. It’s Pointless.

On October 7, 2009, In New, By Tac Anderson
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I often forget that most people aren’t used to change. Some people have to constantly relearn how to do things.

I’ve never not know change. The idea of changing seems almost foreign. Change to me means I have to teach someone a new way to do things.

This may be a little meta, but I think we should instead learn how to learn instead of learn how to do some *thing*.

We should seek knowledge, not process. Don’t get me wrong, process is vital but it’s not the end goal. Process is a means to free up more time to learn something new.

If we are constantly learning than every knew experience is an opportunity to learn something. You may do some tasks in the same way you did them last time but when you have to do them differently it won’t be a “change” it will be new knowledge.

To quote Tyler Durden in Fight Club:

“Nothing is static. Everything is evolving. Everything is falling apart.”

I don’t actually think things are falling apart. That would imply change.

Business, technology or society will ever go back to a time where we learn a task and never have to relearn again. But some people approach their jobs and Marketing like that.

Social media is not another tactic to learn how to execute on and them optimize. Yes there are tactics we need to learn and optimize but if you approach this space with that mindset, then you’ve already become obsolete.

Social media is one manifestation of a broader shift that’s happened in society. Things have fundamentally changed.

We have entered an age of perpetual learning. Stop trying to change and just start learning.

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The only thing you should be doing

On April 28, 2009, In Biz, By Tac Anderson

I originally wrote this post several months ago and it’s taken me this long to remove the excess emotion and get it to a point I thought it was ready to post. I still don’t know if it’s ready but I feel it needs to be said.

The only thing you should be doing

I don’t care if you hate your job! I don’t care if you lost your job!

I don’t care if the stock market drops to 60! (Probably should but I don’t)

I really don’t care what some reporter thinks of the market. (I quit watching the news)

I only care about what YOU & I are going to do about it! (Because let me tell you a secret, we are the only ones that can fix this mess.)

The only thing you can do is shut up and innovate. If whining about it makes you feel better then fine. Whine, but keep it to yourself and when you’re done get back to innovating.

Your new job is to innovate in *every* aspect of your life. Don’t do things better (because the things we’ve been doing don’t work anymore) do them differently.

Unemployed? Innovate in your desired field and create a company that employs others.

Still employed? Don’t put your head down and do your job better because better isn’t enough.

Don’t wait for your boss to give you permission. Innovate now!

Don’t wait for the budget (there is none). Innovation is free.

Have the next great idea but don’t have the time? Innovate around time management.

Have the next great idea but don’t have the money? Innovate how to do it with little/no money. (You don’t even have to innovate there lots of people have done it before.)

If at any point you read something in this post that made you think about how this didn’t apply to you or because you have some special circumstance, you can’t be innovative, start over from the top and read it slower this time.

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