The Rise of the Masspersonal Intermediaries – The New Influencers

Like many of my colleagues at Waggener Edstrom my undergraduate degree was in Communications. But I didn’t take the route or Journalism or PR, I studied communication theory. My senior thesis was an analysis of Internet chat rooms (this was the late 90’s) to study the effects of computer mediated communication on interpersonal … Continue reading

The Violent Origins of Marketing Communications

Have you ever wondered why marketing analogies are so violent? When you listen to marketers talk (by marketers I mean the whole lot of us, marketing, advertising and public relations) it sounds more like military personal talking about war. We launch campaigns. (Yes I know it’s trendy to hate on … Continue reading

Transparency isn’t about creating trust it’s about creating better content.

Transparency isn’t about creating trust it’s about creating better content. I’ve been thinking a lot about the issue of transparency. Partly because I’m reading Shel Holtz great book, Tactical Transparency. This is a very *meaty* book. It’s taking me a while to read because I end up stopping every few … Continue reading