New Comm Biz
Mass media
The Time I was Written Up for Blogging
Image by Tac Anderson via Flickr About a year and a half ago I was written up for blogging. It was kind of a weird moment and I’ve never really talked about it much. It wasn’t that big of a deal but I thought I’d share how it happened and what I learned from it. [...]
Is Technology too Main Stream?
Just a little thinking out loud this morning. What is tech? Maybe a better question would be what isn’t tech? This is a problem I struggled with for years when I started and ran the site TechBoise. It was fairly easy to deal with then because I let the companies and people in the community [...]
In Defense of Journalism
Image by inju via Flickr I can come off pretty rough on journalism on this blog. That’s not my intent. I am *very* critical and skeptical of news corporations and the media companies that own them. And the people I hold fully at fault is the top tier management of these companies. I think they’ve [...]
Excuse me, News Industry. Why did you matter? I forgot.
Image via Wikipedia I want you to think back over the last decade. First mainstream media had to take part of their sites online to keep up with these crazy portal pages. Then Google came along and scattered their content to the wind. Bringing them more online readers than they knew how to monitize. That’s [...]
The Violent Origins of Marketing Communications
Image via Wikipedia The Violent Origins of Marketing Communications Have you ever wondered why marketing analogies are so violent? When you listen to marketers talk (by marketers I mean the whole lot of us, marketing, advertising and public relations) it sounds more like military personal talking about war. We launch campaigns. (Yes I know it’s [...]
Transparency isn’t about creating trust it’s about creating better content.
Transparency isn’t about creating trust it’s about creating better content. I’ve been thinking a lot about the issue of transparency. Partly because I’m reading Shel Holtz great book, Tactical Transparency. This is a very *meaty* book. It’s taking me a while to read because I end up stopping every few pages to chew on the [...]
What’s your social media distribution plan?
Image by Mr. Wright via Flickr I’ve been thinking a lot about the challenges the companies face with social media and using it for marketing. There are lot to be sure but there’s one in particular that I haven’t heard anyone talk about yet; distributing your content. In the early days (a few years ago) [...]
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