Using Ethnographic Research To Get From Digital Trends To Consumer Behavior

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I have this uncontrollable habit of people watching, especially when it comes to how they use technology. Some call it an occupational hazard, I call it ethnographic research. Ethnographic research is a research methodology used by anthropology and other social sciences that’s more qualitative than quantitative. I observe, I take … Continue reading

2011 Is Not About Social Media. Prepare For The Next Wave Of Disruption.

Every year I (like most people) look ahead and ask myself, “What do I want to be when I grow up?” (Okay, actually I ask myself that every few months.) This year I feel that it’s time for me (to begin) to pivot again slightly. @jhouston89 & @melissawz keep telling … Continue reading

Foursquare Shows the Web Some Love

With every LBS updating their apps and creating new apps for new platforms it’s nice to see Foursquare remember that the Web lives beyond your mobile phone. Foursquare announced today some minor updates to their website. Most notably the two changes are two of the apps biggest weaknesses. For logged in users the homepage focuses … Continue reading

The Mobile Social Media Developments That Really Matter

We live in a bubble. A shiny bouncy little digitally happy/snarky bubble. Does it really matter which operating system, mobile phone, app market, browser or cloud service has the largest market share? Not really. What the various companies do with that market share is only slightly more relevant. What’s REALLY important … Continue reading