Conan O’Brien Tells Us About a New Technology Called: Television

On June 1, 2009, In Comm, By Tac Anderson

Most of my fellow insomniac friends out there are probably aware that The Tonight Show gets a new host tonight as Conan O’Brien takes the reigns from Jay.

I admit I thought this commercial was funny. Of course I’ve always been a fan of Conan O’Brien. However I do find it ridiculous that you have to watch an annoying commercial before you can watch the cool commercial. FAIL

So here’s the transcript in case you don’t want to sit through two commercials.

Hi, I’m Conan O’Brien and I’m here to tell you about an exciting new technology called, television.

Television allows you to watch things just like you would on your computer or cell phone, except while seated in a more comfortable chair.

Television. Why not watch some tonight.

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SNL the new ad agency

On February 6, 2009, In Comm, By Tac Anderson
Saturday Night Live
Image via Wikipedia

When I saw this add on the Super Bowl I had to scratch my head. Not that a TV show was doing ads (product placement anyone) or even that it was SNL, but just because I didn’t think it had anything to do with Pepsi’s messaging.

‘Saturday Night Live’ Acts as Advertising Agency for Pepsi – Advertising Age – Madison+Vine: News

In a move that some viewers considered shocking, cast and crew from the Peacock Network’s venerable “Saturday Night Live” crafted three ads for Pepsi that essentially grafted mentions, cans and logos of the famous soda into three different executions of “MacGruber,” a long-running spoof of the old “MacGyver” TV series. The ads looked just like “SNL” skits but ran during commercial breaks on the Jan. 31 edition of the show. One of the ads also appeared during the recent Super Bowl. Pepsi’s ad agency, Omnicom Group’s TBWA/Chiat/Day, had little if any involvement in the commercials.

And unlike some I’m not really surprised by NBC and SNL making ads. After all haven’t radio stations and local affiliate TV stations been doing this for… well forever?

Yeah it’s a little risky that SNL would leverage their brand in advertising but desperate times call for desperate measures. It will be interesting to see who else jumps on the total-sell-out bandwagon.

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