New Comm Biz
publicrelations
My Vision for the Future of PR
I have this vision of an event that takes place sometime in the next two years. It goes something like this, although the exact details will differ (the future is a funny thing like that). A PR account team is sitting down with their client talking about an up-coming product introduction. In the meeting is [...]
The Violent Origins of Marketing Communications
Image via Wikipedia The Violent Origins of Marketing Communications Have you ever wondered why marketing analogies are so violent? When you listen to marketers talk (by marketers I mean the whole lot of us, marketing, advertising and public relations) it sounds more like military personal talking about war. We launch campaigns. (Yes I know it’s [...]
Why do some companies get eaten alive by bloggers while others don’t?
Image by consumerfriendly via Flickr Last month I read an article on Mashabe that has stuck with me:HOW TO: Survive a Social Media Revolt. First off I have to say that the advice in the article is spot on. If you want to quell a potential online crisis the steps Muhammad provides should correct all [...]
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