This is going to be one of those posts.
<rant>
You have probably heard some variation of this lately:
“Can you just take our (traditional) ideas and make them digital?”
I’ve even been asked to “Sprinkle your magic on this.” Uh, is that a euphemism for something? (#yesiam12) (#yesiusedahashtaginablog)
I understand why PR/Marketing people ask this. It’s easy. For the most part traditional tactics translate very well digitally. Social media has an amazing ability to amplify traditional efforts. But there’s a problem with that approach.
Social media is not an afterthought. Digital is not an add-on.
Don’t get me wrong, as much as I’d like to say we should only be doing social/digital, that’s not right either.
Every effort should be addressed by identifying your customer, their needs and the best way to help them. From there the tactics become obvious.
</rant>
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