When it’s broken, don’t tell me you’re happy I bought it, FIX it. : A rant.

Here’s why 90% of “social media” used by business is frustrating, ultimately ineffectual talk that many times feels ‘hollow’ and unfulfilling. When someone tweets about a problem they have with your product, that is not a communications problem. That is a product problem. When someone ‘likes’ you on Facebook, that … Continue reading

No I Won’t Make Your Traditional Ideas Digital, You Should Make My Social Ideas Analog.

Magic Dust This is going to be one of those posts. <rant> You have probably heard some variation of this lately: “Can you just take our (traditional) ideas and make them digital?” I’ve even been asked to “Sprinkle your magic on this.” Uh, is that a euphemism for something? (#yesiam12) … Continue reading