New Comm Biz

Image by Laughing Squid via Flickr

This last week I was doing some old school Web research for a few clients. It’s work that I normally don’t get to do but is important to know how to do and is good to do every now and then. Things like back link checking and finding influencers across various industries via social networks. Here are some random facts I learned this week that you may not normally think about.

Robert & Mike generate the most buzz

Robert Scoble and Mike Arrington generate more new blog posts than pretty much anyone else in the tech bloggosphere. OK, that may have been obvious but here’s how much of a difference there is. This isn’t a perfect science but it’ll give you the idea. This is for one client on the same story:

• Robert – 1 post = 25 new posts
• Mike  3 posts = 67 new posts
• All of Mashable 4 posts = 15 new posts
• All of ReadWriteWeb 7 posts = 25 new posts

Ars Technica is geekier than TechCrunch

OK, again not earth shattering news but here’s how that manifests:

• TechCrunch generates links mostly from Twitter and WordPress blogs
• Ars Technica generates links mostly from Laconi.ca and Drupal blogs

Bloggers are better self promoters

Yeah again earth shattering news, I know.  Bloggers will almost always post a picture on their LinkedIn profile (you may be surprised how many people don’t). The notable exception to this is bloggers who work in IT Security. You’d be hard pressed to find anyone in that industry that posts pictures of themselves anywhere (paranoid much?).

Popularity: 1% [?]