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    • Pinterest's Uber Growth, Theories, & Digital Self-Actualization

      danmanco:

      Pinterest is the hot new “it” in social media. Everyone’s talking/posting about it…with reason.

      This morning the smart & wonderful Sarah Evans (@prsarahevans) tweeted:

      If you click through to the article by Janet Aronica you’ll see that Pinterest was the 5th largest referrer…

      02/08/12

    • App Economy has created almost half a million jobs

      The report says that many of these jobs could be “jobs not lost” I imagine a lot of these jobs, especially if you factor in the individual app developers, are due to latency in the market, i.e. the guy with a day job who builds an app in his spare time. Even if it doesn’t factor in those developers, most of this market was build off those developers. 

      02/07/12

    • This is why I want a helmet like Magneto's: Report on neuroscience and the military.

      When they start getting into neurological devices that could be used by the police or military, you have me worried about the next #Occupy movement. You thought pepper spray was bad?

      “the legal and ethical implications of biophysical degradation technologies (such as directed energy weapons) targeted at the central nervous system”.

      02/07/12

    • If you publish online get ready for a lesson in humility

      I’ve actually given up trying to figure out which posts will be big and which ones won’t because most of the time, I’m wrong and it only seems to be getting harder to gauge. It might not even have anything to do with the content either, everyone’s so busy that you have nanoseconds to catch their attention and if you miss it, the moments gone.

      02/07/12

    • Gaming is still the Wild West, according to this ex Zynga programmer

      Ever wonder what a tech startup built by an MBA as opposed to an engineer would be like? This might be an extreme example but it’s interesting:

      “Zynga is a marketing company, not a games company.”

      02/07/12

    • 60 Changes Made to Gingrich's Wikipedia

      I normally don’t post about politics but this is also social media related:

      Joe DeSantis, Newt Gingrich’s communications director, has removed or asked to remove references to Gingrich’s three marriages and ethics charges from Wikipedia.

      02/07/12

    • Facebook Second Largest Deal: Patents

      parislemon:

      Speaking of Facebook acquisition gold, Kim-Mai Cutler of Inside Facebook has a great run-down of the various deals listed in the S-1 and which companies they likely line up with.

      02/07/12

    • Amazon Is Thinking About Real-World Stores

      Totally saw this one coming. Everyone wants the physical, direct to customer connection that Apple has and opening a store in Washington lets them still avoid the sales tax issue for now. But as the article points out Amazon will lose the tax battle in the long run and once they start paying state taxes, they might as well open physical stores (assuming their Seattle experiment proves profitable).

      02/07/12

    • Zuckerberg May Need to Fail

      Joshua Gans claims in this article that Mark Zuckerberg has yet to fail. That’s not really true. I suppose it may depend on your definition of failure but Facebook has rolled out many unpopular products (beacon) that they’ve had to roll back. Every little change Facebook makes is met with giant protests and thousands of users threatening to leave. And we know that he’s been sued more times than any pre-IPO CEO that I know of. Granted Facebook is still a huge success, but to imply that Zuck doesn’t know how to deal with failure is just wrong.

      02/07/12

    • Pinterest is What YOU Want it to Be

      The interest in Pintrest is growing and I have yet to try it yet. I get why it’s big; same reason Tumblr is. It’s that sharing community with a slick design. Makes everyone feel like they’re a graphic designer. I may have to breakdown but I really don’t want one more site to manage.

      02/06/12

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Tag Archives: ROI

What’s Next In Social Media?

  By Tac Anderson | November 10, 2011 - 8:31 am | Biz
6 Comments

Social media is maturing, it’s becoming ubiquitous. It will mature the exact same way as every other marketing channel. Efforts will be optimized, ROI will be maximized and organizations that really embrace social media/social business will transform their industries. But all of this is going to happen at two levels. The … Continue reading →

Tagged Business, ROI, Social media, Strategy

Reach vs. Engagement once and for all

  By Jeremy Meyers | November 15, 2010 - 2:43 pm | Comm
1 Comment

This post is cross-posted from jeremymeyers.com Editors note: Since Jeremy didn’t add a picture I’m throwing a random one in for him. OK. Reach is a measurement of who exists to be engaged with at any given time. How many people are on your Facebook page.  How many Twitter followers … Continue reading →

Tagged engagement, rant, reach, ROI, Social media

Waging War Against Social Media Purists

  By Tac Anderson | July 27, 2010 - 8:34 pm | Comm
8 Comments

I had the pleasure of attending July’s sold out Social Media Club Seattle featuring the always entertaining Jason Falls. (Thanks to Eric Berto for getting me on the list.) Last time I ran into Jason was at SXSW and oddly enough I’ve never had the pleasure of seeing Jason speak. … Continue reading →

Tagged Jason Falls, ROI, Social media

Social Media is not a Telephone or Pants

  By Tac Anderson | January 27, 2010 - 9:38 am | Biz
9 Comments

You’ve all the heard the arguments about measuring social media: How do you measure the ROI of your telephone? Or my other favorite: What’s the ROI of putting on your pants in the morning? Seriously? Man, this ain’t my social media, this is a cell phone. Duh! The ROI of … Continue reading →

Tagged Business, Facebook, ROI, Social media, Twitter

You are Crazy not to Measure the ROI of Social Media!

  By Tac Anderson | August 27, 2009 - 8:29 am | Biz
16 Comments

This post is dedicated to all capitalists working inside corporations or organizations that are interested in maximizing and increasing profits. For some unknown reason the ROI debate has sprung up. Not the healthy what is the best way to measure social media but the should we even measure social media … Continue reading →

Tagged Measurement, ROI, Social media
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