New Comm Biz

It amazes me how much this space has evolved over the last 5+ years (yes, blogging has been around longer than that, but I’ve only been actively watching/participating in the space for a little over 5 years).

• Blogging used to be something that was only used by the geek elite.
• Then 4 or 5 years ago people started talking about how companies could “theoretically” use blogs to communicate directly to their customers.
• Today it is something that the largest brands and enterprises use as a key tool in their communication arsenal.

I wonder how much more saturation we’ll achieve? Not every company or every person is going to start a blog and by the time everyone is reading blogs will they even be blogs anymore? By then they’ll just be standard features in Web pages and articles.

Blogging Has Come a Long Way, Baby – eMarketer

“Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati. “You’re also seeing mainstream media coming in the other direction by adding blog content.”

This point of view is echoed by David Tokheim, of Six Apart Media. “The lines are becoming blurred between a standalone blog that might be created on TypePad or Blogger or WordPress and blog content that’s created by The New York Times.”

eMarketer estimates that in 2009 96.6 million US Internet users will read a blog at least once per month. By 2013, 128.2 million people, or 58% of all US users, will do the same.

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