New Comm Biz
Social Media Strategy and the Future of Business
Super Bowl
Pepsi Drops the Super Bowl for Social Media
The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don’t think anyone owns social media. [...]
SNL the new ad agency
Image via Wikipedia When I saw this add on the Super Bowl I had to scratch my head. Not that a TV show was doing ads (product placement anyone) or even that it was SNL, but just because I didn’t think it had anything to do with Pepsi’s messaging. ‘Saturday Night Live’ Acts as Advertising [...]
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