I’ve told a few people how I got my position here at Waggener Edstrom but I haven’t *blogged* it yet. But it’s a highly relevant story and fits into the broader themes I cover here of how social media is changing the way we work.

Amybeth Hale (@researchgoddess) is a recruiter who uses social media extensively. She recently did a great round up of 8 different stories where people found jobs via Twitter. Here’s her story about mine.

YES – Twitter Works For Recruiting! (I have proof) : Cruiter Talk

Tac Anderson Social Media Director at Waggener Edstrom: Tac’s story is a personal one for me, because it was my direct message to him that alerted him to the position he now has. I had been following Tac’s blog, New Comm Biz, for a little over a year, and we had connected through Twitter and shared a few links and other niceties over time. When the position at Waggener became available, Tac was one of the first folks I reached out to for it. I sent him a direct message and asked if he might be interested.

What’s of particular interest is not just that Twitter was involved. But that Amybeth sent me a direct message through Twitter with a link to a blog post she wrote on her own blog that linked to the job description which was posted on Facebook. (Waggener Edstroms career page on Facebook)

It wasn’t until after I had sent my resume to Waggener Edstrom and had a preliminary phone call with HR (I assume to make sure I was legit) did I actually go to Waggener Edstrom’s Web site.

Part of this was because I wasn’t out of work and looking for a job, I was relatively happy at HP but was looking for opportuinities to grow in the right environment. Part of that was because I didn’t need to.

Jeremy Meyers (@JeremyMeyers) recently posted about the extensive due dilligence he did on WaggEd and Studio D before accepting his recent position with us:

Waggener has several blogs, one of the most popular being Thinkers And Doers, a home for insight from the Studio D team. Their posts reflected a curiosity and viewpoint that I could easily align myself with, so I began commenting, when I had something to say about the topic.

At the same time, I searched for and followed as many Waggener people as I could on Twitter, using the bios page on waggeneredstrom.com as a starting point, and expanding the list using @ dacort’s tweepsearch.com. I set up a separate TweetDeck group specifically for all the WaggEd folk, and started listening to what they were saying, selectively responding, and getting to know some of the people inside the company and what they’re all about.

This is smart. Where are you going to find out more about a company: From the company website or from the people who work there and their online activity?

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Some Thoughts on Disclosures [and Some Disclosures]

Disclosures can be tough when you’re at an agency. Especially if you don’t blog about your work that much but you blog about industries your clients have a stake in.

I blog about marketing, technology, journalism, mobile, business models, startups, and any related trends or anything I find mildly interesting. I blog about those things on New Comm Biz and my Tac Anderson lifestream and share links on Twitter and bookmark, highlight and annotate thing on Diigo and all those aggregate to my FriendFeed.

How do you disclose any potential conflict across all those channels? It’s impossible really. It was easy when I worked at HP. I just said I worked at HP and that covered it. But at an agency where I work with dozens of technology clients and several more that we represent that I don’t work with regularly how do you cover it all?

I have a disclosure on my main blog and state that I work for Waggener Edstrom on most of my bio’s but if you aren’t in the industry there’s a really good chance you don’t know who Waggener Edstrom is. Even if you do know who we are you may not realize all the clients we work for (and that’s not even a full list).

The short answer is:

If it’s even vaguely technology related I represent someone who has an interest in that field.

And in many cases we represent several clients with a vested interest. Should I create a full page of all potential conflicts work related or otherwise? Should I disclose personal biases? Maybe I just don’t like some companies. Or had a bad experience with a product. I have good friends that work at certain companies, should I disclose those as well. What about services that I use and like, should I disclose those?

Or is stating my employer and trusting that if people really want to know they can go look? I think what I will do is add the above,” if it’s technology related” line to my bio where I can.

What about you? How do you deal with all the potential perceived or real conflicts of interest?

Photo via my own Flickr

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