New Comm Biz
Trust
Don’t Pimp My Trust
Recently I’ve been spending a lot of time on gated shopping sites (i.e., Haute Look, Rue La La, and Gilt) that have popped up in the past couple of years. Across all of them, they invite me to use the trust my friends have in me, to invite them to join the shopping site. With [...]
Trust is the Gatekeeper of Knowledge
A manager once told me, “I don’t want to capture what [my employees] know, I want to know how they came up with the solutions to the problems.” We were talking about implementing some early Enterprise 2.0 solutions. The technical solutions aren’t the only hurdle we face today. It turned out that many employees don’t [...]
We Need to Completely Rethink How Business Operates Using Social Media
I’ve mentioned the book I’ve been working on. I’ve actually made considerable headway on the weekends (except I can’t come up with a good title to save my life) and thought I’d share my current working summary. I’d love to hear your feedback. I am looking for examples where social technologies have been used by [...]
What Does the Social Business Look Like?
What does the Social Business look like? Some rough draft thoughts. The Social Business will be fully realized when social technologies are leveraged to build collaborative relationships across all company stakeholders. By leveraging social technologies in an open and transparent way businesses will also regain and build more trust among stakeholders. This increased trust will [...]
It’s Called Bull Crap and Clients Can Smell it from a Mile Away – Dwight Schrute
Words of Wisdom from Dwight Schrute. Don’t underestimate you customers. They’re not stupid, but they may trust you. If you’re lucky enough to have customers that trust you don’t blow it. (Sorry, this is a Hulu video so my non-US friends probably can’t view it) I’ve gotten myself in trouble at a few jobs for [...]
Why haven’t we seen Fake Re-Tweets on Twitter
We’ve seen tons of fake Twitter accounts but something I’m surprised we don’t see on Twitter is the Fake Re-Tweet #FakeRT (You could also start with FRT, but the 10 yr old in me giggles every time I see that) Things like: RT @louisgray I secretly like the Zune sooo much better than the iPod [...]
How Much Does Trust Cost?
Image via Wikipedia Because of some of the reasons I outlined in my previous post, Corporations, The Government and The Media are all struggling with a severe loss of trust. Who’s trust is it that they’ve lost exactly? Well that would be The Public, aka everybody. I’d like to break down why it’s important that [...]
Transparency = Trust. Trust = Greater Profits.
Image by alles-schlumpf via Flickr For a long time now I (and many many others) have been talking about transparency. I’ve even gone so far as to translate it into to corporate speak by telling companies that they need to adopt a Transparent Business Strategy. Most people when I say this nod their head and [...]
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