You Need Your Own Disclosures Page. Here’s How.

On January 14, 2010, In Comm, By Tac Anderson
DVD cover for Full Disclosure - Copyright 1989...

Full Disclosure

If you publish content (whatever that may be) about the industry you work in, I think you have an ethical obligation to disclose any potential conflicts.

It is not practical to disclose conflicts of interest in every tweet, blog post, location check in and Facebook status update. You’re going to miss something sometime. So I highly recommend that you build a disclosures page.

With the FTC rules  yet to be clarified it’s better to be safe that sorry. The FTC guidelines will require case law to determine what they actually mean and trust me you don’t want to be the case.

This is a really simple fix:

  1. Create one about page for all your disclosures. It doesn’t have to just be disclosures, it can be one all inclusive “about” page.
  2. Link to that page from all of your accounts.

Because I have so many places I publish to I wrote a post on my Posterous site www.tacanderson.com/tac-anderson. On this page I link to all my blogs, my employer and a separate more detailed disclosures page. I now link to this page from all of my profile pages (I’m sure there are a few I’ve missed but as I find them I’ll change them).

This is something that most reporters, especially in the business sector, do.  Kara Swisher has an Ethics Statement on her WSJ blog

Kara Swisher | BoomTown | AllThingsD

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

From there she links to a page which lists EVERYTHING. She was right that it lists more than you want to know.

What if you don’t have a blog? You could use LinkedIn this way. You could also use a Google Profile page or even a single post to a blog site like Posterous Tumblr or WordPress.

Am I just being paranoid? How are you handling this? Do you have your disclosures posted somewhere? Leave me a link, I’d love to see your approach.

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Pandora Makes Music Sharing on Twitter and Facebook Easier but not Music Blogging

On October 28, 2009, In Comm, By Tac Anderson
Pandora
Image by SqueegyX via Flickr

I’ve had a music blog (kind of) for a while now – Wall-Notes. I say kind of because it’s a pretty effortless blog. And honestly it’s more like a link blog.

When I listen to music in Pandora I figured out that there’s an RSS feed for the songs and bands you bookmark (not thumb up). For a long time I was pulling that RSS feed through FriendFeed and then into Twitter. Then I decided to pull that feed into Tumblr, which is the platform Wall-Notes is on. I love how the RSS feed pulls the album cover and info through. It’s very cool.

Yes, I know there are lots of music bloggers on Tumblr and there’s a “better” way to do it. I just don’t want to go through the manual steps. I want to automate the work flow of it.

I then feed that into Twitter and Facebook. Well last night Pandora rolled out a new feature to make posting to Twitter and Facebook much easier. The Facebook feature is especially cool because it lets your friends listen to the song you posted right there on your wall (this feature isn’t working for me right now but it’s new).

Share Pandora with Your Friends on Facebook, Twitter, and Beyond

myTouch_now_playing.jpg
When I think about my connection with music, I think about three impulses: the impulse to discover, the impulse to buy, and the impulse to share. Here at Pandora we’ve had the discover and buy bits covered for some time, but it’s been frustrating to use Pandora to share the music you’re encountering with your friends. You could send an email or embed a widget on MySpace, but in the age of Twitter and Facebook our offering has been pretty spartan. That all changed tonight.

via blog.pandora.com

Now this is all well and good but it doesn’t help my blogging efforts. My process is a little clunky.

What I’d really love: A Blog This feature like many other services have with the functionality they have in Facebook that allows readers to listen to the song I post right on the blog. Or if Posterous could work their magic with links from Pandora like they do with Video links and import RSS feeds and add the player, I’d switch Wall-Notes to Posterous.

This really seems like a big opportunity for Pandora or someone else to enable thousands of music blogs all with links and affiliate links.

For now I’ll tinker with Bookmarks and RSS feeds, unless one of you has a better idea for me.

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Why Would You NOT Blog?

On August 20, 2009, In Comm, By Tac Anderson
Playing with the TypeDrawing app.
Image by Tac Anderson via Flickr

Following yesterday’s post (and months of posts really) about how easy Posterous makes blogging, why would you NOT blog? Seriously it’s so freaking easy?

If sending an email is too tough, check out Tumblr. Pulling an RSS feed doesn’t get any easier. Check out my music blog http://tacanderson.tumblr.com/. The only thing I have to do is use the bookmark song feature for songs I like in Pandora or tags certain bookmarks in my Diigo as ‘music’.

It doesn’t get any easier than that!!!

I know, you think you have to have something really important to say. That’s just plain stupid. Start writing and posting and you’ll come up with good stuff to say. You’re not going for a book deal you’re learning and engaging with people. It’s the online version of what you do every day.

You don’t even need a blog to blog. Flickr, FriendFeed, Delicious, StumbleUpon and even Google Reader shared items have “blogs”.

If for some reason you still don’t have a blog start with Delicious. Start bookmarking and curating interesting content. We can work with you from there.

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Marketers as Aggregators Creators and Distributors

On June 25, 2009, In Comm, By Tac Anderson

As I get ready to call it a day and I reflect back on all the content I created (I’m sure I’ll have several less subscribers tomorrow), I’m struck by the importance of workflow.

People think that 2 or 3 blog posts is hard. It’s really not. I didn’t create that much new content that I wasn’t going to create anyway. What you read today was content from emails, social bookmarking and tweets. What was original content was expanded thoughts building off of that content or heated, in the moment thoughts as I discovered something new or thought provoking.

I’ve also posted using multiple tools. I’ve used Windows Live Writer and Scribefire, both with the Zemanta plugin. I’ve posted text, pictures and audio. I’ve used the WordPress blog interface, Diigo and Gmail via Posterous (right now I’m writing on my iTouch in Gmail). In addition to the content you see here there were also posts to the Studio D WaggEd blog, posts on Posterous that didn’t make it hear and a post to my Tumblr blog. Plus I have 3 posts already for tomorrow.

And I did all this with a full day of client meetings and still getting deliverables done on time.

I do all this not because I think you are all that interested in my every thought (actually I think I over did it today) but because I know that other than strategic thinking the ability to create and distribute targeted, real time content will be marketers #1 most needed skillset. #2 is the ability to teach that to others. And the only way to do that is to know the tools and they aren’t word processors and presentation decks.

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