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PR Needs to Tell More Stories and Pitch Less
Image via Wikipedia There’s a brewing problem. Reporters are strapped an under increasing pressure to compete with bloggers. This results in reporters writing re-tweetable headlines which are sometimes misleading or stories being written with unchecked facts and inaccuracies. The solution, of course, is good journalism. But until the market sorts out the news business there’s [...]
What I’m doing to fight the social media echo chamber
Image via Wikipedia I think the number one threat to social media is the echo chamber. Online social media is an amazing thing. One of the most powerful aspects of social media is that it’s a scale free network. This is the phenomena that create viral videos. People, companies or their agencies don’t create viral [...]
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