We have reached the tipping point. 90% of US adults are online* 80% of US online adults participate in social media** Unless you are targeting the very poor and/or the elderly, as marketers, you do not have to target those who do not participate in social media. Everything you create has to be social. Everything [...]
Image by Getty Images via Daylife What is America the best in the World at? Innovation? Michael Mandel and my recent cab driver don’t think so. My knee jerk reaction to this article is to think the author is an idiot that doesn’t know what he’s talking about. But I’ve learned over the years that [...]
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