Marketers as Aggregators Creators and Distributors

As I get ready to call it a day and I reflect back on all the content I created (I’m sure I’ll have several less subscribers tomorrow), I’m struck by the importance of workflow. People think that 2 or 3 blog posts is hard. It’s really not. I didn’t create … Continue reading

Social Media’s Value is in Return on Total Investment [Video]

My take on Social Media and ROI: I’ve said it before and I’ll say it time and time again, use Return on Total Investment (ROTI) not just Return on Investment (ROI). ROI only looks at the top line input while ROTI looks at input plus savings. This was recorded at … Continue reading