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Marketers as Aggregators Creators and Distributors
As I get ready to call it a day and I reflect back on all the content I created (I’m sure I’ll have several less subscribers tomorrow), I’m struck by the importance of workflow. People think that 2 or 3 blog posts is hard. It’s really not. I didn’t create that much new content that [...]
When will blogs no longer be blogs?
It amazes me how much this space has evolved over the last 5+ years (yes, blogging has been around longer than that, but I’ve only been actively watching/participating in the space for a little over 5 years). Blogging used to be something that was only used by the geek elite. Then 4 or 5 years [...]
Social Media’s Value is in Return on Total Investment [Video]
My take on Social Media and ROI: I’ve said it before and I’ll say it time and time again, use Return on Total Investment (ROTI) not just Return on Investment (ROI). ROI only looks at the top line input while ROTI looks at input plus savings. This was recorded at the BossDev seminar I did [...]
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