New Comm Biz

I first met Andy Sernovitz at a WOMMA (Word of Mouth Marketing Association) event many years ago. He instantly struck me as a genuinely nice guy. I’ve continued to follow his blog, read his book and in general stalked kept track of him over the last few years.

When I found out that he was coming to Boise back in April, I had to pull together a blogger lunch. We had a great lunch and we all walked away having learned from the Word of Mouth (WOM) master.

What makes Andy a WOM master? Well for one, he wrote a book but more importantly he embodies all the principles he teaches.

• At the lunch Andy gave away several copies of his book.
• He gave away bookmarks, business cards and fun little “I love my job” buttons.
• He shot a video on his camera at the lunch that he later posted on his YouTube account.
• I learned about his YouTube account from his out of office email response. (He never misses a WOM opportunity.)
• Weeks later I got a package from him of the best popcorn I’ve ever had from Dale and Thomas Popcorn.
• Dale and Thomas’ motto is “Share Some.” Which made me wonder if they read Andy’s book.

The amazing thing is that Andy does all of this effortlessly. This isn’t something he tries to do. This isn’t something that he goes out of his way to plan.

In my opinion that’s the kind of consistency that companies need to strive for.

Here’s your chance!

Andy is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.

We’ve arranged for a $250 discount for our clients. Use code “welovehewlettpackard” when you register.

This is a very practical, hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received — for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

Andy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information: http://events.gaspedal.com

Technorati Tags: WOM,Word of Mouth,Andy Sernovitz

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