New Comm Biz
Thank you. Thank you. Thank you. Last Saturday marked the 3 year anniversary of New Comm Biz. You’ve put up with my incoherent rantings, my random juxtapositions, horrible grammar and atrocious spelling. Through all of it, I’m afraid, I’ve learned more from you than you have from me but hopefully it hasn’t been all one way.
I thought I’d share some of my stats and my all time Top Ten posts.
- 3 years
- 650 blog posts
- 2,011 comments
- ~10,000 unique visits a month
- ~2,000 RSS subscribers
- Currently #108 on the AdAge Power 150
- 93 fans on Facebook
- 105 followers on Twitter
My Top Ten post over the last 3 years:
Wikipedia is the best thing ever!
“Wikipedia is the best thing ever. Anyone in the world, can write anything they want about any subject. So you know you are getting the best possible information.” – Michael Scott
This is Why Google Scares the Sh*t Out of Companies
Google scares companies. But Google is also starting to scare people. It was bad enough when the only real data they had on you was your publicly available data and your search history.
There is NOT too much information
Most people I know complain that there is too much information *out there*. The amount of information isn’t going to get smaller and sadly the tools to manage that information are not able to keep up with the pace that we are able to create it. So what are people going to do? For one they will become obsolete and be replaced by digital natives (have you ever heard a Gen Yer complain about too much information?). The rest will adapt.
Why do I insist on keeping a notebook? To quote Dwight Schrute, “I keep secrets from my computer.”
Business Lessons From a Dead Viking
For all the hype about the Internet moving so incredibly quickly and destroying business models, the businesses that it’s affecting the most are the oldest and slowest business models: the ones that have had a long time to change and have chosen not to adjust early on.
Forget, Unfriend. The new put down is the Un-Retweet.
I was a huge skeptic of Twitter rolling out their retweet functionality, but I’m starting to warm up to it. I don’t see manual RT’s going away, especially until it’s integrated into the major Twitter clients. There will always be the need/desire to append a tweet with your own commentary. But given the cool things retweets will let us do (like ranking tweets) I can definitely see this catching on.
Posterous Overtakes FriendFeed, Set to Overtake Delicious.
One of the biggest drivers of technology adoption is the group known as curators or collectors. This is the noise 10% on Twitter sharing all those links. It’s also the group that flocked to FriendFeed. It’s that same profile that made Delicious the early New Media breakout service 5 years ago.
Leaving HP. Back to Agency Life.
I’m extremely excited for the opportunity to take everything I’ve learned over the last 5 years, to expand on that and to continue to grow. I believe that this recession is the perfect opportunity for agencies and companies to “double down” on social media.
Top 5 Predictions for the Next 5 Years in Business Social Media
If you work in social media the money will flow again in 2010.
Scale should be your #1 priority. This means process and workflow.
If you have a lot of experience doing (not just talking about) social media, 2010 is your year.
If you’re not well positioned with social media experience, get there now.
On Being an Influencer and Marketing as Media
Companies exist to solve market needs. Why should our marketing be any different? Marketing itself is now media. If we want it to survive in this field of noise out there we have to create just as compelling content as the media we used to rely on. The tables have turned. Which side do you want to be on?
I’m always open to feedback. The comments are yours. What would you like to see more of or less of.
Join the New Comm Biz Facebook Page or follow the Twitter account.
Popularity: 7% [?]
