Comments on: The Challenges of Social Media Talent Acquisition

By: researchgoddess

researchgoddess — Mon, 26 Apr 2010 23:51:32 +0000

Your name is hilarious, just had to make that observations!

By: researchgoddess

researchgoddess — Mon, 26 Apr 2010 23:50:21 +0000

How did I miss this!?!? Tac, I'll agree with all those who leaned more toward getting strategy, teaching social. The other way around makes me think you'll get something like this: http://twitpic.com/100ota hehe

On a related note, you mentioned my prediction of the social media hiring bubble this year. It is FAST approaching because there are a lot of posers.

There are people out there who get neither social NOR strategy but who are getting hired by companies not doing their due diligence of background research. These people are taking/stealing information from others and peddling it as their own knowledge, and for the simple fact that they tweet or blog, they are viewed as 'experts'. This makes me angry because as with all posers they will be found out, and the companies which hired them will then become jaded and will profess that social is a waste of time. It makes me nuts that these bad apples will spoil the entire barrel. I cannot stress enough the importance, if you're doing the hiring, of digging in and investigating the ACTUAL execution of social strategies of someone applying for such a role. If they cannot walk you step-by-step through their projects from start to finish, then they're just regurgitating someone else's work. Most likely they read it in someone else's tweet heh..

By: Be More You

Be More You — Thu, 11 Feb 2010 19:05:45 +0000

[...] The Challenges of Social Media Talent Acquisition (newcommbiz.com) [...]

By: Jeremy Meyers

Jeremy Meyers — Sat, 16 Jan 2010 16:41:27 +0000

If they know one and are interested in the other, that's the killer app. Interest is more important than training at this point, since the rules for both are changing so much. You know as well as i do that no matter how many emails you send around or boot camps you do, if someone just doesn't care or thinks it's too hard or not their job, you're not going to get them on board, short of drastic measures.

By: Shaden Freude

Shaden Freude — Sat, 16 Jan 2010 02:32:49 +0000

If you decide to hire people who “get social” then you better be prepared to deal with a 23 year old who knows nothing about holistic strategy, thinks every tweet is paved with gold, and doesn't believe in getting to the office before 10.

By: rachelakay

rachelakay — Sat, 16 Jan 2010 02:28:06 +0000

Hi Tac,

Great question - I wanted to expand on my thoughts in a few more than 140 characters. From a PR perspective, I think it's a question of strategy vs. tactics. There are many people who understand how social media works from a logistics perspective - it doesn't make them qualified to provide strategic counsel - and it may never. That's why not everyone makes it to a strategic role. That said, many people can understand, with a little teaching, how to turn a statement into a conversation using some of the new tools available. Many people can learn to monitor, react and respond.

Great variety of responses - interesting to see how different people interpret the question.

Rachel Kay
www.communikaytrix.com