The Guardian continues to impress me


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I’ve never been to the UK. I hope to someday but I haven’t yet. That being said, I’m a regular reader of their online content. I thought their US Presidential Campaign coverage was among the best out their.

They have also shown to be one of the more innovative Old Media companies on either side of the pond. Last year they acquired ContentNext which ran the popular PaidContent.org site. They now have announced an API for their Open Platform.

Guardian launches Open Platform service to make online content available free | Media | guardian.co.uk

The Guardian today launched Open Platform, a service that will allow partners to reuse guardian.co.uk content and data for free and weave it “into the fabric of the internet”.

Part of the deal is that you also have to take their advertising, which is understandable but will limit adoption of their platform. It seems to me that a truely open platform would be a bigger win in the long run.

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About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.
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