http://www.newcommbiz.com/the-splinternet-fragmentation-of-the-inbox/ Ideas for Social Media Strategists, Business Innovators & Disruptors. Sat, 11 Feb 2012 23:33:00 +0000 hourly 1 http://www.newcommbiz.com/the-splinternet-fragmentation-of-the-inbox/comment-page-1/#comment-28767 tacanderson Tue, 02 Feb 2010 05:07:15 +0000 http://www.newcommbiz.com/?p=2568#comment-28767 It's the consumer end of the problem you called out. It's a huge challenge for marketers. As the "hub and spoke" approach to content publishing flourishes I've felt the pain first hand of then trying to manage all of those conversations you've started. There seems to be little value for consumers or marketers, only the splintered platforms. I wonder how much longer we'll tolerate it. It's the consumer end of the problem you called out. It's a huge challenge for marketers. As the “hub and spoke” approach to content publishing flourishes I've felt the pain first hand of then trying to manage all of those conversations you've started. There seems to be little value for consumers or marketers, only the splintered platforms. I wonder how much longer we'll tolerate it.

]]> http://www.newcommbiz.com/the-splinternet-fragmentation-of-the-inbox/comment-page-1/#comment-28765 jbernoff Tue, 02 Feb 2010 03:05:33 +0000 http://www.newcommbiz.com/?p=2568#comment-28765 This is a pretty good point, Tac. The fragmenting of the inbox experience is more of the same challenge for consumers (and therefore, for marketers and sites). And it's so pervasive we never notice it. Splintered indeed! This is a pretty good point, Tac. The fragmenting of the inbox experience is more of the same challenge for consumers (and therefore, for marketers and sites). And it's so pervasive we never notice it. Splintered indeed!

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