This morning’s State of the Blogosphere presentation by Technorati was mostly focused on “Professional” bloggers. This segment is the key group driving our industry. Bellow is how theyÂ categorizeÂ ”Professional.”
My highlights I noted on Twitter:
- 40% of professional bloggers have a masters degree
- Professional bloggers are least interested in following celebrities and politicians.
- 30% of professional bloggers spend 10 hours a week blogging.
- I find it highly ironic that #3 goal for professional bloggers in 2010 is to write a book. That’s so 2009
There was also a lot of stats on how often professional bloggers post. Basically in 2009, the changes brought about by Twitter and Facebook filtered out the serious bloggers from the people who just wanted to publish some stuff online. Professional bloggers posted much more frequently andÂ consistentlyÂ in 2009 and plan to post even more frequently in 2010.
I think professional bloggers put their stake in the ground in 2009 and are looking to take it to the next level in 2010.
Here’s the full report:
Technorati SOTB 2009 -
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