As I’ve said before I’m a huge fan of The Office. For me it has been the biggest casualty of the writers strike. Fortunatley I have all three seasons on DVD.
So on my last visit to Amazon I was delighted to see Turbo Tax using some of our beloved Office characters to promote their seasonl tax offerings.
I (being in marketing) instantly wondered if how this promotion is affected by the writers strike. On one hand is it hurt because one of the greatest comedies of all time is not being aired? Or is it helped because those of us who are longing for an Office fix will be delighted to see those familiar faces?
Either way it’s a great deal for Amazon. They get to cross promote two seeming unrelated products on their site. When you click through to see what type of taxpayer you are, you better believe that there’s a plug for all three DVD’s.
So what type of taxpayer am I?
Fact: You’ve got a full-time job and an inherited family business and a burgeoning side project in the agritourism field (permits are pending).
Fact: You’re going to need to account for your extra income or losses (because your cousin Mose can’t possibly guarantee the beet farm will turn a profit).
Fact: The right tax software will help you get through even the most intricate tax return–alone and on your own time over a bowl of Count Chocula–without ever having to divulge private information.
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