New Comm Biz

I think the next 5 years are going to be very similar to the early days of IT. We’ll see a lot of one off, small technology developments based off all of these new capabilities. Followed by a period of intense acquisitions by the leaders and IT incumbents. Then the next 5 years will be a redeployment and re-investment of standardized (and hopefully better) social media IT infrastructure. Here’s some links that caught my eye related to this line of thinking.

Inside Knowledge review of Implementing Enterprise 2.0 – Trends in the Living Networks

The real value in here is in the sensible framework used to describe Enterprise 2.0 implementation and some of the associated templates and case studies. At the framework’s core are the principles iterate and refine, and the need for technology evangelists to work very closely with those in their businesses. Any Enterprise 2.0 project that fails to do this risks suffering the fate of many KM projects where bright and shiny tools were ignored by users who had not been involved sufficiently in their scoping and development.

Demand Media Announces Pluck 4

Consistent with the maturation of the content management and e-commerce markets that drove corresponding app servers, social media has reached a point where enterprise customers require extensibility said Will Ballard, executive vice president, Technology & Engineering, Demand Media. Pluck 4 now uniquely provides a presentation engine, programmable APIs, a social data model, management tools, and an application container, enabling organizations to rapidly offer broad-reaching and highly scalable social experiences.

Brizzly, The Best Damn Twitter Client Out There [IMO] | Techgeist

Brizzly is a rather new web-based Twitter client that demoed at TechCrunch’s Real-Time CrunchUp. A handful of invites were given out and a select few got in, one of these few was my good friend Manuel Mas who gloated about Brizzly every time we talked. At first I dismissed it as another useless web app that I would never use until Louis Gray, a prominent social media blogger did a review of Brizzly with a few goodies, invite codes. I figured why not give Brizzly a shot like I have every other Twitter app, so I did and it turns out, I love it.

Salesforce.com brings better customer service to Twitter and the web | VentureBeat

We don’t believe the best of breed play will work, he says. Customers don’t come from just one channel anymore.

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• Enterprise 2.0 Needs a FriendFeed (newcommbiz.com)
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• Are You Flirting With Burnout And Disaster? (regulargeek.com)
• Demand Media invests in CoveritLive (vator.tv)
• Attention Executives: 73% of You Need to Fire Yourselves (techcrunch.com)
• Big is Broken (newcommbiz.com)

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