New Comm Biz

You can’t read more than a handful of tweets before someone mentions influence. You also won’t find a Twitter measurement tool out there that doesn’t mention influence. Some may ask how Twitter made so many people influential. It didn’t. I’d agree that it has made some people *more* influential if only because it gave people greater reach, but they had to posses some level of influence potential. (hmm, Influence Potential, a new buzz phrase?)

Twitter didn’t make anyone influential. Twitter only exposes and amplifies influence.

If you look at the top 100 Twitter accounts, the only person/company that Twitter made influential was @Twitter. Everyone else was already influential in their own right.

Why is that?

My personal take is that Twitter exposes the social capital that we all have. If you’re naturally a connector, aggregator, or just really freaking cool Twitter is only going to amplify that. This is why I have always been so excited about Twitter as a tool for marketers.  Twitter has become the defacto influencer monitoring and early warning system. I’ve said it before but if you’re only going to monitor one social network, it better be Twitter.

Some of you may be familiar with Waggener Edstrom’s Twitter search and sentiment tool, Twendz. Now we have just launched an exciting new update to that product, Twendz Pro.

Twendz Pro

It’s really hard for me to detail all the cool things Twendz Pro does (I’ll still try) so if you’re like me and you want to jump right in and kick the tires we’ve set up a dashboard anyone can demo. Let me know what you think.

This won’t replace your complete monitoring tools, it’s not meant to. We’re trying to address a very different approach to a related, yet different problem. What we’ve tried to accomplish with Twendz Pro is to answer the questions we run into everyday working with our clients: Is a specific news item, story, blog post, video or meme catching on? Who’s fueling it? Who are our supporters and who are our detractors? If you can’t respond to everyone, who should you respond to? Who will help amplify your message? How do you monitor what’s being said about your company/industry and create some level of actionable analysis.

There are also several great posts on Twendz Pro from our CEO, two posts from our SVP of Product Development  and of course the key developer on both Twendz products.
You can also view a demo video

But if I were you (and you haven’t already) I’d go kick the tires on the demo product.

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