Comments on: Twitter Doesn’t Create Influence, it Reveals it

By: Be More You

Be More You — Thu, 11 Feb 2010 19:10:23 +0000

[...] Twitter Doesn’t Create Influence, it Reveals it (newcommbiz.com) [...]

By: Googles Real Time Twitter Search Stream

Googles Real Time Twitter Search Stream — Mon, 14 Dec 2009 00:21:24 +0000

[...] Twitter Doesn’t Create Influence, it Reveals it (newcommbiz.com) [...]

By: New Comm Biz » What your Startup can Learn from an Indie Band about CRM

New Comm Biz » What your Startup can Learn from an Indie Band about CRM — Mon, 23 Nov 2009 20:45:50 +0000

[...] Twitter Doesn’t Create Influence, it Reveals it (newcommbiz.com) [...]

By: New Comm Biz » Forget, Unfriend. The new put down is the Un-Retweet.

New Comm Biz » Forget, Unfriend. The new put down is the Un-Retweet. — Mon, 23 Nov 2009 16:57:46 +0000

[...] Twitter Doesn’t Create Influence, it Reveals it (newcommbiz.com) [...]

By: jansegers

jansegers — Fri, 20 Nov 2009 00:03:35 +0000

It's doing both… but yes, essentially it's the XXI century's Who's Who – http://www.floort.com/show/5664/Twitter-is-the-Whos-Who-of-the-XXIth-Century

Why twitter is such a great success… http://jansegers.tumblr.com/post/32407612/why-t...

By: laurent

laurent — Thu, 19 Nov 2009 21:57:53 +0000

Tac,
I see you move on from HP...(we had an exchange 1+ year ago on your blog when you were at HP..Boise if I remember well
I totally agree with the face that twitter doesn't create influence. The same way that a blog doesn't make you influential. It's very in line with our belief at eCairn.
Interesting approach for finding influence with Twitter.
I have a lot of customers asking me how do I find influencers. Should I look on twitter? on FB?
(I'm kind of sad that they forget to mention blogs, blinded by the flashy hyped up new social media Gizmo)
Here's what I say:
1- Influence doesn't mean anything unless you put it in context. Influencial in xyz. Because the top influencers in computer security aren't the same as the top influencers in cloud computing or in enterprise2.0. So the notion of niche/community goes along the notion of influence.
2- Start with blogs. Blogs are the base of operation of subject matter expert who are driving the conversation (and right "spectator" to reuse the Forrester POST paradigm are gravitating around them). It's their spot on the social map (and yes they use twitter/FB too but as a supplement/channel to reach more as you said)
3- Start with a few, leverage the social/relevance nature of the network to find more (a few hundreds on any given niche)
4- Analyze how they cross-reference eachother overtime.
5- Find the tops.

Laurent

By: jansegers

jansegers — Thu, 19 Nov 2009 18:03:35 +0000

It's doing both… but yes, essentially it's the XXI century's Who's Who – http://www.floort.com/show/5664/Twitter-is-the-Whos-Who-of-the-XXIth-Century

Why twitter is such a great success… http://jansegers.tumblr.com/post/32407612/why-t...

By: laurent

laurent — Thu, 19 Nov 2009 15:57:53 +0000