New Comm Biz

Yesterday I saw this tweet from Guy Kawasaki’s Twitter account:

I can’t but help find this incredibly ironic.

Guy has admitted that the tweets sent from his account which are pointing to links are actually sent by ‘ghost twitterers’. This of course raised quite a bit of debate on the issue.

Back when Guy was building Truemors and spamming his followers with non stop links to the site I stopped following him. I started following him again after he sold the site. Since then he started building Alltop and is back to his old efforts. This time around is slightly better as his account doesn’t just link to Alltop it also links to other interesting articles.

I understand that Guy is cashing in on all the value he’s built around his brand and I don’t fault him for that. (The guys has done more for entrepreneurs than just about anyone.) I even like Alltop. However I think a better approach would be what PostRank is doing.

PostRank has multiple Twitter accounts set up by topic. I follow the @pr_entrepreneur and @pr_marketing @pr_web20.

Yes there is an @alltop and ironically there seems to be more conversation on that account than on Guy’s account. Of course it’s not him, despite the fact that the avatar has Guy in it. I would love to see separate Alltop accounts by topic.

This way I only get links to topics I’m most likely to be interested in. This way you’d also avoid the need for ghost twitterers and Guy would be able to keep his brand pure and not dilute it with all this other stuff.

That’s just my opinion on it.

Related articles by Zemanta

• Guy Kawasaki Discloses Ghost Writers, Defuses Issue (davefleet.com)
• Did Guy Kawasaki Just Admit to Spamming People on Twitter? Then Again, Is It Spam? (thenextweb.com)
• Why I Don’t Use a Ghost Writer (socialmediatoday.com)
• “Ghost Twittering” and the Creation of Value (blogherald.com)

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