What Can Corporate Marketing Learn From Digg?

Who doesn’t like cookies?

The ability to share your companies content on social networking sites should be a huge piece of your social media distribution strategy.

Part of the problem is that there are so many options and platforms out there where do you focus your efforts. The VP of Biz Dev at Digg has some great suggestions. You really should read the whole thing but I’ll highlight some key areas and as usual add my own color commentary.

Want Success on Digg? Think Choc Chip Cookies – ReadWriteWeb

Bob Buch, VP of business development for Digg spoke at the Web 2.0 Expo in San Francisco today and explained that if you want successful social media integration, you need to think chocolate chip cookies. “Much like social media, choc chip cookies are made up of five key ingredients,” he explained, “and if you want to succeed, you need to know what those ingredients are.”

5 Ingredients for Social Media Success

1. Sharing: If you love something, set it free
2. Integration: Don’t try to do everything yourself
3. People: People who know: ROFLCopter, LMAO, PWND, Noob
4. Platform: One to one is now one to many
5. Authenticity: Stay true to your core competency

While I think the analogy is cute and people like numbered lists, the real gems IMO were the suggestions around content sharing. There are several great examples he shares but here’s my two favorite.

Give Visitors a Customized Experience
He has a great example of how Wired figured out where there traffic was coming from and focused their sharing efforts around those sites. I think this is a great way to learn who your customers really are. Most companies/sites take a shotgun approach trying to be everywhere. By focusing you can be so much more effective (of course that’s true for just about everything).

Automatic Syndication
Butch shares success around Facebook connect. A service I at first dismissed but have more and more been thinking about using. This may have pushed me over the edge.