New Comm Biz

I don’t usually talk about my religious view here on this blog. But in this situation I find it particularly relevant to the usual discussion here.

I’m a member of The Church of Jesus Christ of Later Day Saint also referred to as lDS or the Mormons.

In this months Church publication, The Ensign, one of our Church leaders, M Russell Ballard, talks about how members of the Church should be using new media.

There are conversations going on about the Church constantly. Those conversations will continue whether or not we choose to participate in them. But we cannot stand on the sidelines while others, including our critics, attempt to define what the Church teaches. While some conversations have audiences in the thousands or even millions, most are much, much smaller. But all conversations have an impact on those who participate in them. Perceptions of the Church are established one conversation at a time.

He even goes on to talk about how members should conduct themselves.

There is no need to argue or contend with others regarding our beliefs. There is no need to become defensive or belligerent.

I wish more organizations and companies would take this wide open approach. Don’t try and staff up to respond to all the blogs, forums, micro-blogs etc. Instead empower your current employees/members to go out engage with the world.

The Church has always been really good about using new media. Their News Room has been RSS enabled for the past two years. They even have their own branded YouTube channel.

Louis Gray has a few posts talking about the Churches use of online video, here and here.

Technorati Tags: LDS,Mormon,new media,YouTube

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